8 challenges for marketing teams navigating the MAP market
If your team is in the market for a marketing automation platform, here are eight things to keep in mind.
All posts by Mike Pastore
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Mike Pastore
02:19
Braze picks up AI decisioning with OfferFit acquisition
OfferFit can personalize more than 100 characteristics in an email with its AI technology. The post Braze picks up AI
Mike Pastore
13:19
Is your email platform built for today’s email challenges?
Email has gotten complicated. Is the platform your email team is using equipped to handle it? The post Is your
Mike Pastore
13:19
41% of brands using AI for video, up from 18% last year
AI is making video production a whole lot easier, and brands are taking advantage of it. The post 41% of
Mike Pastore
20:19
10 features and capabilities you need in a call analytics platform
Don't give up on the phone as a channel until you see how call analytics platforms can transform your marketing.
Mike Pastore
19:21
How are marketers using ChatGPT’s Operator function?
ChatGPT's Operator does a lot of the things marketers do with ChatGPT. It just does them better. The post How
Mike Pastore
21:19
6 challenges businesses face when deploying CDPs
Like many ambitious software deployments, CDPs present a number of deployment challenges. Here's how to overcome them. The post 6
Mike Pastore
09:23
New partnership integrates Canva’s design capabilities into HubSpot
A new HubSpot-Canva integration is available globally for free across all HubSpot hubs and tiers with a Canva subscription. The
Mike Pastore
10:19
Demand gen leaders say they struggle with the same stubborn challenges
The 2025 State of Demand Gen Report has a lot of challenges you've heard before. But it also offers up
Mike Pastore
12:21
Did Meta just launch a CDP with Signals Gateway?
If it looks like a CDP and quacks like a CDP, it might just be a CDP. And it’s an
