CDP consolidation continues, as Rokt scoops up mParticle
Is this officially a wave of consolidation crashing over the CDP space? It certainly looks that way. The post CDP
All posts by Mike Pastore
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Mike Pastore
18:19
Informa TechTarget emerges as a B2B data giant
Nearly a year after it was proposed, and days after approval from shareholders, the Informa TechTarget merger is official. The
Mike Pastore
18:19
Marketers discuss what it takes to succeed with intent data
Understanding which type of intent data will work for your team depends several factors, including the type of intent you’re
Mike Pastore
20:19
Marketers discuss their first-party data strategies
First-party data is still critical to personalization and customer experience, whatever ends up happening to third-party cookies. The post Marketers
Mike Pastore
15:22
DemandScience and Terminus merge, keeping data at the center of B2B marketing
These are interesting times in B2B marketing, a crowded space with a loud debate around strategy. The post DemandScience and
Mike Pastore
20:19
How to develop a customer marketing strategy from scratch with Google Gemini
Mining customer data for insights, and turning those insights into actions, is easier than ever before. The post How to
Mike Pastore
20:29
What’s the role of marketing in a crisis?
Jessica Shapiro, CMO of LiveRamp, shares her thoughts on why marketing should lead the response in times of crisis. The
Mike Pastore
03:19
What the LinkedIn debate over a HockeyStack report says about B2B marketing
There are at least two schools of thought on B2B marketing right now. And all we can say for sure
Mike Pastore
03:19
Does your marketing team have a martech problem or a data problem?
Two surveys show data is very much on the mind of marketers when they think about their martech stack. The
Mike Pastore
03:19
What are marketers’ investment priorities as 2024 winds down?
We spoke with Juliette Aiken, CMO of Dotdigital, about the investment priorities CMOs identified in the company’s CMO Tracker survey.
