10 features and capabilities you need in a call analytics platform
Don't give up on the phone as a channel until you see how call analytics platforms can transform your marketing.
All posts by Mike Pastore
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Mike Pastore
19:21
How are marketers using ChatGPT’s Operator function?
ChatGPT's Operator does a lot of the things marketers do with ChatGPT. It just does them better. The post How
Mike Pastore
21:19
6 challenges businesses face when deploying CDPs
Like many ambitious software deployments, CDPs present a number of deployment challenges. Here's how to overcome them. The post 6
Mike Pastore
09:23
New partnership integrates Canva’s design capabilities into HubSpot
A new HubSpot-Canva integration is available globally for free across all HubSpot hubs and tiers with a Canva subscription. The
Mike Pastore
10:19
Demand gen leaders say they struggle with the same stubborn challenges
The 2025 State of Demand Gen Report has a lot of challenges you've heard before. But it also offers up
Mike Pastore
12:21
Did Meta just launch a CDP with Signals Gateway?
If it looks like a CDP and quacks like a CDP, it might just be a CDP. And it’s an
Mike Pastore
13:25
The marketing community reacts, as the clock runs out on TikTok (for now)
Social media, data collection, politics… It’s a soap opera for the 21st century and the finale is likely yet to
Mike Pastore
06:19
CDP consolidation continues, as Rokt scoops up mParticle
Is this officially a wave of consolidation crashing over the CDP space? It certainly looks that way. The post CDP
Mike Pastore
18:19
Informa TechTarget emerges as a B2B data giant
Nearly a year after it was proposed, and days after approval from shareholders, the Informa TechTarget merger is official. The
Mike Pastore
18:19
Marketers discuss what it takes to succeed with intent data
Understanding which type of intent data will work for your team depends several factors, including the type of intent you’re
