TransUnion data shows importance of good targeting for ROAS
An analysis by TransUnion shows good targeting has an exponential effect on return on ad spend. The post TransUnion data
All posts by Mike Pastore
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Mike Pastore
18:21
Playbook Broken: The innovator’s SEO — Navigating the new age of search
We're discussing the rapid evolution of SEO and how traditional methods are becoming obsolete with Matthew Kay of Active Campaign.
Mike Pastore
09:19
Where are marketing teams under-utilizing AI?
Many marketers were introduced to AI for copywriting, but the technology can do so much more. The post Where are
Mike Pastore
11:21
Report finds consumers want deals from AI, not simulated conversation
There’s a disconnect between how consumer goods marketers use AI and what customers want from it. The post Report finds
Mike Pastore
07:19
HubSpot announces deep research connector to ChatGPT
HubSpot is putting doctorate-level research into its CRM with a connector to ChatGPT. The post HubSpot announces deep research connector
Mike Pastore
21:19
Have we point solution-ed ourselves into martech madness?
Does having different teams work in disparate applications do more harm than good? The post Have we point solution-ed ourselves
Mike Pastore
21:19
What would a truly customer-centric B2B buyers journey look like?
It would make content easily accessible, provide helpful resources and back off on the sales pressure. The post What would
Mike Pastore
09:19
The number of martech tools is now 15,384
Take a look at the growthj trajectory of the martech space over the past 14 years, The post The number
Mike Pastore
06:19
10 insights for marketing and MOps leaders from the State of Martech 2025 report
There are now 15,384 tools in the martech universe, but the bigger news is how these tools impact marketing organizations.
Mike Pastore
09:20
Content generation outpaces other applications of AI for marketers
We can assume about two-thirds of marketers are using AI for content creation. But when will other applications catch on?
