5 critical mistakes in marketing budget allocation, and 5 ways to spend smarter
Wasting budget on stale channels and shiny toys? Learn the smarter ways to shift spend and fuel real marketing performance.
All posts by Mike Pastore
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Mike Pastore
18:19
Where do the popular LLMs find their information?
See the differences in how popular LLMs find their content. The post Where do the popular LLMs find their information?
Mike Pastore
18:19
Salesforce Agentforce: What you need to know
Agentforce represents the shift from generative AI to agentic AI. Updated with details on the Agentforce 3 release. The post
Mike Pastore
08:19
How to lead marketing through economic uncertainty
Marketing in a downturn feels chaotic. But it doesn’t have to. Lisa Cole shares how to regain control with audits,
Mike Pastore
01:19
How to get started with AI optimization (and explain it to your leadership)
AI-powered search means it’s time to fundamentally rethink your brand visibility. We’ll show you how. The post How to get
Mike Pastore
01:19
Average LLM visitor worth 4.4x organic search visitors
With a wealth of knowledge from LLMs, visitors are better prepared to make a purchase decision. The post Average LLM
Mike Pastore
18:21
TransUnion data shows importance of good targeting for ROAS
An analysis by TransUnion shows good targeting has an exponential effect on return on ad spend. The post TransUnion data
Mike Pastore
18:21
Playbook Broken: The innovator’s SEO — Navigating the new age of search
We're discussing the rapid evolution of SEO and how traditional methods are becoming obsolete with Matthew Kay of Active Campaign.
Mike Pastore
09:19
Where are marketing teams under-utilizing AI?
Many marketers were introduced to AI for copywriting, but the technology can do so much more. The post Where are
Mike Pastore
11:21
Report finds consumers want deals from AI, not simulated conversation
There’s a disconnect between how consumer goods marketers use AI and what customers want from it. The post Report finds
