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  • 06/07/2025 23:20 Owner.One Launches Free Source of Wealth (SoWE) Template to Strengthen Intergenerational Wealth Transfer Strategies
  • 06/07/2025 23:20 New App “Shootsolo” Lets Solo Content Creators Film Hands-Free with Voice Control & AI
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  • 06/07/2025 21:20 Netanyahu to visit Washington, Israel sends negotiators to Qatar
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  • 06/07/2025 21:20 Ozzy Osbourne plays final concert with Black Sabbath in Birmingham
  • 06/07/2025 19:20 California Restaurant Foundation Awards $10,000 LA Fire Recovery Grants to 253 Los Angeles Restaurants
  • 06/07/2025 19:20 New Restaurant Menu Offerings from Red Lobster, Mountain Mike’s Pizza, Krispy Kreme and More!
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Home » Article of: Mike Maynard

All posts by Mike Maynard

Mike Maynard 21/04/2025 21:19

Why don’t martech vendors provide a tool for the metric that matters?

We keep optimizing based on attribution, not impact. It’s time martech tools let us test what really drives incremental results.

Read More »
Mike Maynard 24/01/2025 13:19

10 martech predictions of what won’t happen in 2025

Predicting what will happen gets all the attention, but knowing what won't happen can be every bit as valuable. The

Read More »
Mike Maynard 20/11/2024 11:19

5 ways B2B differs from B2C — and 3 ways they align

Unpack the nuances of B2B and B2C marketing — their unique challenges, overlaps and why the “business-to-human” mindset matters. The

Read More »
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