Why don’t martech vendors provide a tool for the metric that matters?
We keep optimizing based on attribution, not impact. It’s time martech tools let us test what really drives incremental results.
All posts by Mike Maynard
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Mike Maynard
13:19
10 martech predictions of what won’t happen in 2025
Predicting what will happen gets all the attention, but knowing what won't happen can be every bit as valuable. The
Mike Maynard
11:19
5 ways B2B differs from B2C — and 3 ways they align
Unpack the nuances of B2B and B2C marketing — their unique challenges, overlaps and why the “business-to-human” mindset matters. The
