All posts by Michael Burgi

Dutch agencies see their pragmatic makers mentality as an important differentiator from the American competition...

Formerly the Mars Agency, Mars United Commerce (MUC) is an independent commerce marketing company that helps guide marketers on how

IPG’s Magna unit, whose market intelligence arm regularly forecasts media spend across all media, just upped its predictions for U.S.

The CEO of Dawn used his experience at Publicis and MDC Partners to construct a holding company model that partners

The long-awaited decision from Amazon to place more than $2 billion in media spend finally was announced, with a bit

The burgeoning field of attention metrics, which has made some progress in being used by more publishers, brands and agencies

Houston-based Langrand pits itself against the consultancies of the world — the McKinseys and Accentures and BCGs — as much

Historically known for CRM specialization, data-crunching and use of channels others have forgotten about (email, for example) to find business

The non-exclusive partnership wraps up a host of smaller arrangements between InfoSum, which prides itself on its independent status in