All posts by Michael Burgi

Where Forrester's latest Wave report generally gave media agencies high marks for integration of multiple skills, MediaSense/WFA cited marketers' desire

MediaSense, the U.K.-based media advisory firm, is further expanding its global footprint with the acquisition of fellow advisory firm R3...

As generative AI begins to settle into everyday workings across the media and marketing landscape — we’re definitely moving past

Acadia's Jared Belsky is fomenting awareness of — and resistance to — principal-based media on the part of agencies for

The latest version of Adelaide's AU attention metric was developed in partnership with a variety of publishers (including the New

When clients ask for work to be done on their behalf that falls outside the scope of work initially agreed

The tech giant has got so much of the industry working through its various tendrils, there’s no escaping it. And

During the two Town Halls at DMBS, agency folk of all roles and stripes opened up about their challenges/pain points

Topics at DMBS included the need for reintegration across many facets of the industry, guidance on how to better understand

Marketers certainly need to be aware of how their potential customers feel about their data being shared. It doesn’t fall along