All posts by Michael Burgi

What seems clear from the 10,000-foot point of view is that there are two general schools of thought around the

The $30 billion revenue combination will give the industry the equivalent of a megalodon shark in a sea of great

Mosaic Media CEO Mary Ann Pruitt believes in the “great equalizer” of programmatic marketplaces, which to her have empowered independents

Screenvision Media and Spotlight Cinema Networks have formed the Cinema Programmatic Alliance, which aims to make their inventory available to

It appears the haves of the agency holding company world will continue to have, and the have-nots will do their

Know Co.'s goal is to help small agencies grow their business and their services without taking control — a form

Where Forrester's latest Wave report generally gave media agencies high marks for integration of multiple skills, MediaSense/WFA cited marketers' desire

MediaSense, the U.K.-based media advisory firm, is further expanding its global footprint with the acquisition of fellow advisory firm R3...

As generative AI begins to settle into everyday workings across the media and marketing landscape — we’re definitely moving past

Acadia's Jared Belsky is fomenting awareness of — and resistance to — principal-based media on the part of agencies for