GroupM’s leadership reorg gets an assist from a McKinsey exec
GroupM continued to centralize its operations at a global corporate level, with global CEOs of the brands taking on company-wide
All posts by Michael Burgi
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Michael Burgi
15:20
Media Buying Briefing: Handicapping the 2025 national ad marketplace, from an investment POV
What does the ad market hold for investment execs heading into 2025? A curious mixture of optimism at the opportunity
Michael Burgi
04:20
Omnicom Media Group and Roku partner on viewer search data, wrapping the holdco’s CES moves
Omnicom Media Group has secured access to Roku’s viewer searches on the streaming platform in order to help guide clients
Michael Burgi
05:20
Omnicom Media Group expands its TikTok relationship to include search keyword access
The partnership gives teams across Creo and OMG visibility into organic search volume and keywords on TikTok...
Michael Burgi
05:19
At CES, Omnicom Media Group strikes extended purchase data partnership with Amazon via Flywheel
The deal gives Omnicom Media Group and Flywheel first-to-market access in the U.S. to five years of extended search data,
Michael Burgi
06:20
Omnicom Media Group hits CES with a blitz of search-related partnerships, starting with Google
OMG and Google have struck a two-pronged partnership that starts with a planning tool and ends with AI-driven agentic support
Michael Burgi
06:20
Media Buying Briefing: Publicis Media Exchange’s Joel Lunenfeld on CES and the growing role of tech in investment
Tech helped power Publicis to the forefront of its holdco brethren. Among its execs on the ground at CES this
Michael Burgi
04:21
Omnicom Media Group research finds a markedly different search marketplace, and new opportunities
Search has essentially evolved from a channel to a behavior, thanks to consumer adaptations as well as advances in AI
Michael Burgi
22:32
Why consolidation means a potential payday for non-holdco agencies that target the ‘forgotten middle’
Holding company consolidation leaves a whole world of smaller and mid-sized marketers left on the sidelines, looking for agencies that
Michael Burgi
01:29
Mktg.ai aims to be the Bloomberg terminal for marketers in tracking their brand investments
Mktg.ai aims to be the be-all end-all service for marketers to simplify means of knowing what’s worked, when it worked
