All posts by Michael Burgi

Nothing is decided yet, but if Coca-Cola does opt for a change then Publicis Groupe is the frontrunner to handle

WPP and Stagwell painted considerably different portraits of the future in the guidance they offered for the rest of 2025...

The James Beard Foundation hopes its new rebrand grows its audience...

The independent media agency has designs to expand hubs into Asia Pacific and Latin America in hopes of securing more

The pursuit of principal media has ended up affecting how holding company agencies draft contracts with big clients. Some say

The holding company is experiencing lots of challenges. But the payoff in the end could be worth the trouble, since

Any client that isn’t a multinational advertiser spending at least half a billion in media spend is unlikely to get

PlusMedia, a direct response agency, and Cage Point, an omnichannel media agency, are merging to form Mile Marker, a media

GroupM continued to centralize its operations at a global corporate level, with global CEOs of the brands taking on company-wide

What does the ad market hold for investment execs heading into 2025? A curious mixture of optimism at the opportunity