All posts by Michael Burgi

The pursuit of principal media has ended up affecting how holding company agencies draft contracts with big clients. Some say

The holding company is experiencing lots of challenges. But the payoff in the end could be worth the trouble, since

Any client that isn’t a multinational advertiser spending at least half a billion in media spend is unlikely to get

PlusMedia, a direct response agency, and Cage Point, an omnichannel media agency, are merging to form Mile Marker, a media

GroupM continued to centralize its operations at a global corporate level, with global CEOs of the brands taking on company-wide

What does the ad market hold for investment execs heading into 2025? A curious mixture of optimism at the opportunity

Omnicom Media Group has secured access to Roku’s viewer searches on the streaming platform in order to help guide clients

The partnership gives teams across Creo and OMG visibility into organic search volume and keywords on TikTok...

The deal gives Omnicom Media Group and Flywheel first-to-market access in the U.S. to five years of extended search data,

OMG and Google have struck a two-pronged partnership that starts with a planning tool and ends with AI-driven agentic support