WPP, Omnicom and even Dentsu have a good day at the office (thanks to Amazon and eBay)
The long-awaited decision from Amazon to place more than $2 billion in media spend finally was announced, with a bit
All posts by Michael Burgi
Read More »
Michael Burgi
12:12
Attention metrics step forward in guidelines — as their value is questioned
The burgeoning field of attention metrics, which has made some progress in being used by more publishers, brands and agencies
Michael Burgi
04:12
Media Buying Briefing: Why indie agency Langrand tilts against consultancies, rather than fellow agencies, to help clients transform
Houston-based Langrand pits itself against the consultancies of the world — the McKinseys and Accentures and BCGs — as much
Michael Burgi
15:09
Gale immerses clients into social beyond just media buys — will it pay off?
Historically known for CRM specialization, data-crunching and use of channels others have forgotten about (email, for example) to find business
Michael Burgi
01:20
InfoSum and WPP’s Choreograph strike an umbrella clean-room data partnership
The non-exclusive partnership wraps up a host of smaller arrangements between InfoSum, which prides itself on its independent status in
