All posts by Michael Burgi

At Possible last week, topics that bubbled to the surface included the cooling of the M&A market, the opportunities/challenges of

The message being delivered by executives at Possible on Day 1: no one's cutting back ad budgets yet but no

This new set of families have an influence on each other’s consuming habits unlike prior generations...

Hyve Group, which owns the Possible event in its third year, is introducing meeting elements that are the hallmark of

The deal represents a leveling-up on WPP’s part in the data-driven arms race among the agency holding companies...

The Town Halls at the Media Buying Summit offered up insights on programmatic investment, commissions vs. fees and generating new

The rising use of AI for entry-level and sometimes menial tasks has started to jeopardize the ability of young people

The Dentsu media agency's three new leaders bring broader more traditional chops to widen out the agency’s ability to deliver