WPP ups the data-driven arms race with the purchase of InfoSum
The deal represents a leveling-up on WPP’s part in the data-driven arms race among the agency holding companies...
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Michael Burgi
06:20
Media Buying Briefing: Overheard at Digiday’s Media Buying Summit
The Town Halls at the Media Buying Summit offered up insights on programmatic investment, commissions vs. fees and generating new
Michael Burgi
04:19
At Digiday’s Media Buying Summit, challenges with talent recruitment bubble to the surface
The rising use of AI for entry-level and sometimes menial tasks has started to jeopardize the ability of young people
Michael Burgi
21:20
Media Buying Briefing: iProspect adds brand-building powers to its performance reputation
The Dentsu media agency's three new leaders bring broader more traditional chops to widen out the agency’s ability to deliver
Michael Burgi
15:20
Coca-Cola quietly considers moving its North American media out of WPP
Nothing is decided yet, but if Coca-Cola does opt for a change then Publicis Groupe is the frontrunner to handle
Michael Burgi
16:20
Media Buying Briefing: WPP and Stagwell offer a tale of two outlooks
WPP and Stagwell painted considerably different portraits of the future in the guidance they offered for the rest of 2025...
Michael Burgi
12:19
How indie agency Siberia’s work with James Beard Foundation offers a glimpse into its operating ethos
The James Beard Foundation hopes its new rebrand grows its audience...
Michael Burgi
11:20
Media Buying Briefing: Crossmedia’s global goals are to localize where holdcos can’t
The independent media agency has designs to expand hubs into Asia Pacific and Latin America in hopes of securing more
Michael Burgi
14:20
A principal media side-effect: avoiding the word ‘agency’ in contracts with clients
The pursuit of principal media has ended up affecting how holding company agencies draft contracts with big clients. Some say
Michael Burgi
16:20
Media Buying Briefing: IPG and its many challenges (and opportunities)
The holding company is experiencing lots of challenges. But the payoff in the end could be worth the trouble, since
