All posts by Michael Burgi

Marketers certainly need to be aware of how their potential customers feel about their data being shared. It doesn’t fall along

The AI Buying Agent standardization initiative aims to ensure advertisers’ interests are kept in mind when platforms create their automated

First off is an effort by Omnicom Media Group to help establish clarity and perhaps even standards in the ad

Stagwell's Code and Theory Network is 50% design and 50% engineering, helping to transform business operations for clients including Qualcomm,

Wpromote quietly expanded from its performance roots to what it’s calling “brandformance” and expanded its c-suite to include a brand-side

OMG's influencer marketing agency Creo is partnering with ​Snapchat’s​ Snap Star Collab Studio to develop brand campaigns with the platform’s

Such a diffuse set of assignments by seems to fly in the face of discussions in recent years of multinational

Dutch agencies see their pragmatic makers mentality as an important differentiator from the American competition...

Formerly the Mars Agency, Mars United Commerce (MUC) is an independent commerce marketing company that helps guide marketers on how

IPG’s Magna unit, whose market intelligence arm regularly forecasts media spend across all media, just upped its predictions for U.S.