Media Buying Briefing: How Acadia is winning over creative work as well as media
Brands are ditching creative agencies by forming social creative content and messaging with media-side shops. ...
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Michael Burgi
05:20
Omnicom strikes partnerships at Cannes Lions with Disney and Walmart around harnessing live
Omnicom announced a partnership with Disney centered around live sports in tandem with The Trade Desk to programmatically take advantage
Michael Burgi
10:19
Live is where it’s at for Omnicom, based on research (and strategy) it’s bringing to Cannes
Several Omnicom executives who spoke with Digiday talked of “the power of live content, conversation, and commerce to drive brand
Michael Burgi
11:21
Media Buying Briefing: Upfront sports is getting the job done – but it’s not helping the rest of the market move
The rest of the upfront marketplace, historically dominated by selling entertainment content rather than sports, is slow to build any
Michael Burgi
05:20
Publicis and IPG win Paramount’s media business
The move was likely a cost-savings effort, which would mean that Publicis most likely offered to secure lower rates for
Michael Burgi
11:20
The Rundown: What Droga’s move at Accenture Song means for a creative group in flux
The immediate question is, how will Droga’s absence from Song affect that company’s creative chops...
Michael Burgi
22:20
Media Buying Briefing: Mediaplus carves a personal, data-driven niche among boutique shops
At the three-year-old media agency, Mediaplus, the operating philosophy is about personal touch and being a side-by-side partner to clients...
Michael Burgi
00:20
Media agency vet Paul Woolmington on the balance of brand/performance with human/tech
Canvas' full-funnel offering emphasizes data-side and performance chops in a way that balances the need for upper-funnel wisdom and lower-funnel
Michael Burgi
03:20
Media Buying Briefing: In this year’s upfront, sports is playing offense, defense and referee
The NFL is everywhere across the video spectrum, and it's leading the way for sports to be the centerpiece of
Michael Burgi
22:20
Media Buying Briefing: Buyers to weigh the flexibility of digital with the Upfront’s legacy scale
Could 2025 be the year that ad dollars shift in greater volume from linear networks to the more investment-flexible, cost-efficient
