All posts by Michael Burgi

The move was likely a cost-savings effort, which would mean that Publicis most likely offered to secure lower rates for

The immediate question is, how will Droga’s absence from Song affect that company’s creative chops...

At the three-year-old media agency, Mediaplus, the operating philosophy is about personal touch and being a side-by-side partner to clients...

Canvas' full-funnel offering emphasizes data-side and performance chops in a way that balances the need for upper-funnel wisdom and lower-funnel

The NFL is everywhere across the video spectrum, and it's leading the way for sports to be the centerpiece of

Could 2025 be the year that ad dollars shift in greater volume from linear networks to the more investment-flexible, cost-efficient

At Possible last week, topics that bubbled to the surface included the cooling of the M&A market, the opportunities/challenges of

The message being delivered by executives at Possible on Day 1: no one's cutting back ad budgets yet but no

This new set of families have an influence on each other’s consuming habits unlike prior generations...