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  • 02/09/2025 00:19 Confederate statue removed in Edenton, N.C., near OBX for waterfront project
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Home » Article of: Michael Burgi

All posts by Michael Burgi

Michael Burgi 01/09/2025 08:20

Media Buying Briefing: What’s going to happen with Dentsu outside of Japan?

The Japanese-owned holding company wants to sell all its international assets. Who might buy them and what are the best

Read More »
Michael Burgi 25/08/2025 11:20

Media Buying Briefing: When EQ is just as important as IQ in helping clients grow

Boathouse's appeal is its contrarian streak -- few agencies proudly declare their opposition to the term agency of record, a

Read More »
Michael Burgi 19/08/2025 19:20

Two agencies merge with PE help to grab a larger share of a maturing marketplace

Podean is known for its strategic guidance on analytics, media, social commerce and content, while Commerce Canal specializes in marketplace

Read More »
Michael Burgi 14/08/2025 05:20

From Dentsu to Apollo Partners, the buildout of AI tools and talent at agencies is picking up pace

The adoption of AI tools like agentic offerings and smarts in new hires to power more of media agency workings continues

Read More »
Michael Burgi 11/08/2025 21:21

Media Buying Briefing: AI’s impact on agency compensation is about to get bigger

With all this newfound skill, executional ability and gained efficiencies, at what point are clients looking to agencies for payback...

Read More »
Michael Burgi 04/08/2025 18:19

Media Buying Briefing: For a small independent, Butler/Till is innovating on a number of levels

The independent has crafted bespoke tools for its clients that enable innovation and local execution – and it just hired

Read More »
Michael Burgi 01/08/2025 11:20

Nielsen’s RealEyes partnership offers an outcomes measurement solution

Nielsen announced the first of a few moves toward determining outcomes in media consumption, as the industry aims to get

Read More »
Michael Burgi 19/06/2025 22:20

Omnicom wraps up its Cannes Lions presence with a YouTube livestream partnership

The partnership lets OMG clients target high-traffic live-streaming content, including sports, entertainment and shopping on YouTube...

Read More »
Michael Burgi 18/06/2025 14:19

Omnicom strikes partnerships with PayPal and X as its ‘live’ blitz at Cannes Lions continues

Omnicom's partnerships aim to get clients closer to influencers and content that shows a higher propensity to spur consumers to

Read More »
Michael Burgi 17/06/2025 05:20

Media Buying Briefing: How Acadia is winning over creative work as well as media

Brands are ditching creative agencies by forming social creative content and messaging with media-side shops. ...

Read More »
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