Brainlabs acquires Exverus Media in a bid to flesh out its full-funnel offerings
The thinking behind the acquisition is to round out Brainlabs’ offering to be more full-funnel, given Exverus’ abilities at the
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Michael Burgi
18:24
Media Buying Briefing: Have media agencies really spent half their upfront dollars on streaming?
Most buyers agree that streaming now attracts at least half of all upfront ad dollars, and there are a few
Michael Burgi
15:21
Media Buying Briefing: Are holdcos at a tipping point, or is this just another bump in the road?
WPP picks its new CEO but has a struggling business to shore up, while Omnicom and IPG deal with losing
Michael Burgi
15:22
Media Buying Briefing: The upfront isn’t moving along for a few surprising reasons
The marketplace is being slowed down due to increasing complexity, and discrepancies with Nielsen’s latest ratings system...
Michael Burgi
22:20
Omnicom wraps up its Cannes Lions presence with a YouTube livestream partnership
The partnership lets OMG clients target high-traffic live-streaming content, including sports, entertainment and shopping on YouTube...
Michael Burgi
14:19
Omnicom strikes partnerships with PayPal and X as its ‘live’ blitz at Cannes Lions continues
Omnicom's partnerships aim to get clients closer to influencers and content that shows a higher propensity to spur consumers to
Michael Burgi
05:20
Media Buying Briefing: How Acadia is winning over creative work as well as media
Brands are ditching creative agencies by forming social creative content and messaging with media-side shops. ...
Michael Burgi
05:20
Omnicom strikes partnerships at Cannes Lions with Disney and Walmart around harnessing live
Omnicom announced a partnership with Disney centered around live sports in tandem with The Trade Desk to programmatically take advantage
Michael Burgi
10:19
Live is where it’s at for Omnicom, based on research (and strategy) it’s bringing to Cannes
Several Omnicom executives who spoke with Digiday talked of “the power of live content, conversation, and commerce to drive brand
Michael Burgi
11:21
Media Buying Briefing: Upfront sports is getting the job done – but it’s not helping the rest of the market move
The rest of the upfront marketplace, historically dominated by selling entertainment content rather than sports, is slow to build any