All posts by Michael Burgi

With all this newfound skill, executional ability and gained efficiencies, at what point are clients looking to agencies for payback...

The independent has crafted bespoke tools for its clients that enable innovation and local execution – and it just hired

Nielsen announced the first of a few moves toward determining outcomes in media consumption, as the industry aims to get

The partnership lets OMG clients target high-traffic live-streaming content, including sports, entertainment and shopping on YouTube...

Omnicom's partnerships aim to get clients closer to influencers and content that shows a higher propensity to spur consumers to

Brands are ditching creative agencies by forming social creative content and messaging with media-side shops. ...

Omnicom announced a partnership with Disney centered around live sports in tandem with The Trade Desk to programmatically take advantage

Several Omnicom executives who spoke with Digiday talked of “the power of live content, conversation, and commerce to drive brand

The move was likely a cost-savings effort, which would mean that Publicis most likely offered to secure lower rates for