All posts by Michael Burgi

The Japanese-owned holding company wants to sell all its international assets. Who might buy them and what are the best

Boathouse's appeal is its contrarian streak -- few agencies proudly declare their opposition to the term agency of record, a

Podean is known for its strategic guidance on analytics, media, social commerce and content, while Commerce Canal specializes in marketplace

The adoption of AI tools like agentic offerings and smarts in new hires to power more of media agency workings continues

With all this newfound skill, executional ability and gained efficiencies, at what point are clients looking to agencies for payback...

The independent has crafted bespoke tools for its clients that enable innovation and local execution – and it just hired

Nielsen announced the first of a few moves toward determining outcomes in media consumption, as the industry aims to get

The partnership lets OMG clients target high-traffic live-streaming content, including sports, entertainment and shopping on YouTube...

Omnicom's partnerships aim to get clients closer to influencers and content that shows a higher propensity to spur consumers to

Brands are ditching creative agencies by forming social creative content and messaging with media-side shops. ...