Media Buying Briefing: Buyers to weigh the flexibility of digital with the Upfront’s legacy scale
Could 2025 be the year that ad dollars shift in greater volume from linear networks to the more investment-flexible, cost-efficient
All posts by Michael Burgi
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Michael Burgi
11:20
Execs talk creators, sports, retail media and M&A at Possible
At Possible last week, topics that bubbled to the surface included the cooling of the M&A market, the opportunities/challenges of
Michael Burgi
20:21
Economic uncertainty bubbles up in conversations on first day of Possible
The message being delivered by executives at Possible on Day 1: no one's cutting back ad budgets yet but no
Michael Burgi
15:20
Media Buying Briefing: Millennial parents and their Gen Alpha kids are upending consumption habits: Horizon study
This new set of families have an influence on each other’s consuming habits unlike prior generations...
Michael Burgi
07:22
A look inside Possible’s content this year
While Possible has grown its audience sizably since year one — with an emphasis on attracting more marketers — the
Michael Burgi
19:24
Under Hyve Group’s ownership, Possible conference expands its offerings
Hyve Group, which owns the Possible event in its third year, is introducing meeting elements that are the hallmark of
Michael Burgi
20:30
Media Buying Briefing: What’s going on with the holding companies in India?
All the holding companies have been interrogated as a result of guidelines that were issued by the ad agency association
Michael Burgi
02:20
WPP ups the data-driven arms race with the purchase of InfoSum
The deal represents a leveling-up on WPP’s part in the data-driven arms race among the agency holding companies...
Michael Burgi
06:20
Media Buying Briefing: Overheard at Digiday’s Media Buying Summit
The Town Halls at the Media Buying Summit offered up insights on programmatic investment, commissions vs. fees and generating new
Michael Burgi
04:19
At Digiday’s Media Buying Summit, challenges with talent recruitment bubble to the surface
The rising use of AI for entry-level and sometimes menial tasks has started to jeopardize the ability of young people
