All posts by Michael Burgi

The partnership lets OMG clients target high-traffic live-streaming content, including sports, entertainment and shopping on YouTube...

Omnicom's partnerships aim to get clients closer to influencers and content that shows a higher propensity to spur consumers to

Brands are ditching creative agencies by forming social creative content and messaging with media-side shops. ...

Omnicom announced a partnership with Disney centered around live sports in tandem with The Trade Desk to programmatically take advantage

Several Omnicom executives who spoke with Digiday talked of “the power of live content, conversation, and commerce to drive brand

The move was likely a cost-savings effort, which would mean that Publicis most likely offered to secure lower rates for

The immediate question is, how will Droga’s absence from Song affect that company’s creative chops...

At the three-year-old media agency, Mediaplus, the operating philosophy is about personal touch and being a side-by-side partner to clients...

Canvas' full-funnel offering emphasizes data-side and performance chops in a way that balances the need for upper-funnel wisdom and lower-funnel