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Home » Article of: Marty Swant (Page 6)

All posts by Marty Swant

Marty Swant 17/09/2024 18:19

Ad tech rivals reveal how Google stifled competition in DOJ antitrust testimony

Current and former execs from TTD, PubMatic, Rubicon Project, Equativ and AppNexus shared anecdotes last week during court testimony...

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Marty Swant 14/09/2024 01:39

DOJ accuses Google of knowingly taking power from publishers as government enters emails and audio as evidence

Evidence presented during the antitrust trial shows Google (internally) acknowledged publisher chagrin...

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Marty Swant 12/09/2024 05:19

The Rundown: Highlights as sparks begin to fly on Day 2 of the latest Google antitrust trial

Witnesses tell of being labelled as 'emotional and unproductive,' while former Google insiders complain of 'PTSD...

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Marty Swant 10/09/2024 10:14

Google’s ad tech impact on publishers front and center during opening day of DOJ’s antitrust trial

If someone’s loss is another’s gain, then Google owes publishers a fat check — or at the very least, an

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Marty Swant 09/09/2024 11:43

AI Briefing: How the AI race could pay a role in Google’s antitrust trial

Google’s antitrust trial looks at the giant’s past actions in ad tech, but industry experts say the stakes also are

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Marty Swant 03/09/2024 04:12

AI Briefing: How state governments and businesses are addressing AI deepfakes

New state laws and new tools from cybersecurity firms both aim to help mitigate the risks of AI content and

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Marty Swant 27/08/2024 19:20

How IBM and the US Open are using Watson to create more AI-generated tennis content

Additions include match reports delivered within minutes and AI-generated long-form articles edited by a human editorial team...

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Marty Swant 26/08/2024 14:30

AI Briefing: The AI search race heats up with more audit tools, ads and pending antitrust outcomes

Hubspot rolls out a new AI Search Grader tool for ChatGPT while Perplexity prepares advertisers for new formats...

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Marty Swant 25/08/2024 06:20

What Gartner’s 2024 digital ad hype cycle shows about marketing innovation and adoption

From technical complexities to regulatory issues, Gartner’s 2024 Digital Advertising Hype Cycle highlights many of the themes marketers continue to

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Marty Swant 24/08/2024 02:40

Perplexity’s pitch deck offers advertisers a new vision for AI search

A new advertiser pitch deck shows how the AI search startup hopes to win over advertisers later this year with

Read More »
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