Agency execs balance automation and strategy with new ad formats
Media agency execs asserted the need for brand and performance to remain equally important, while discussing AI, measurement, retail media
All posts by Marty Swant
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Marty Swant
06:25
Political ad spending piles up in key states less than a month until Election Day
A report released from AdImpact found 74% of all presidential ad spending has gone to just seven states since Vice
Marty Swant
09:19
AI Briefing: Why Walmart is developing its own retail-specific AI models
Walmart debuted its own set of retail-specific AI models to help power the company’s “Adaptive Retail” era of personalized shopping
Marty Swant
13:41
AI Briefing: Pinterest, Microsoft and Google bring new generative ad features for social and search
This week has had another flurry of AI-related ad news as major players like Pinterest, Microsoft and Google roll more
Marty Swant
12:19
What happens in the Google ad tech antitrust trial now that testimony is done?
While some observers felt like there were no “bombshells” during the testimony, there was still a sense of vindication that
Marty Swant
21:41
AI Briefing: FTC cracks down on deceptive marketing tactics, fake reviews
Approved in August and ready to go into effect Oct. 24, the FTC regulations update the existing ban on fake
Marty Swant
01:23
At Meta Connect, a host of new mixed reality hardware and AI updates presented by CEO Mark Zuckerberg
Highlights include the Meta Quest 3S mixed reality headset, AI updates, upgraded Ray-Ban smart glasses and a new Orion augmented
Marty Swant
18:19
Ad tech rivals reveal how Google stifled competition in DOJ antitrust testimony
Current and former execs from TTD, PubMatic, Rubicon Project, Equativ and AppNexus shared anecdotes last week during court testimony...
Marty Swant
01:39
DOJ accuses Google of knowingly taking power from publishers as government enters emails and audio as evidence
Evidence presented during the antitrust trial shows Google (internally) acknowledged publisher chagrin...
Marty Swant
05:19
The Rundown: Highlights as sparks begin to fly on Day 2 of the latest Google antitrust trial
Witnesses tell of being labelled as 'emotional and unproductive,' while former Google insiders complain of 'PTSD...
