All posts by Marty Swant

Alongside innovation, partnerships and adoption, Year 2 of the generative AI race also includes more scrutiny over transparency, copyright, and

Google's Project Mariner and other AI agents could change how publishers, advertisers, and e-commerce deal with bots — for better

There’s been a lot of speculation about the value of Acxiom to Omnicom's acquisition of IPG, but an ongoing court

Omnicom CEO John Wren and IPG CEO Philippe Krakowsky said the plan is to pool resources for bigger AI investments...

One of the most buzzy debuts was Nova, a suite of six new AI models that include understanding and creating

New lawsuits and deeper partnerships highlight the delicate balancing act between major publishers and AI companies...

In an attempt to show AI has created a more competitive search industry, Google is trying to get OpenAI, Perplexity

With closing arguments made, the industry now awaits a ruling, which could come in the next few months...

AI search platforms like Perplexity and Amazon are adding new ways to shop, but where do the generated recommendations come

The companies are the latest to bring deep learning and large language models to media buying tools...