All posts by Marty Swant

After recent AI developments, ad tech execs ponder the prospect of Big Tech loosening their stranglehold on the industry...

Court documents raise new questions about Meta's use of copyrighted content, and how much execs knew about pirated datasets...

After another year of rapid AI development and experimentation, tech and marketing experts think 2025 could help move adoption beyond

The updates aim to help marketers find contextually relevant brand mentions and conversations to help marketers navigate paid and organic

Waseem Al Sheikh, Writer's co-founder and chief technology officer, talks about how to help LLMs think more like humans —

Tech giants and startups alike have spent the past year building new generative AI tools for users and advertisers. ...

Alongside innovation, partnerships and adoption, Year 2 of the generative AI race also includes more scrutiny over transparency, copyright, and

Google's Project Mariner and other AI agents could change how publishers, advertisers, and e-commerce deal with bots — for better

There’s been a lot of speculation about the value of Acxiom to Omnicom's acquisition of IPG, but an ongoing court