AI is scaling in advertising – outcome-based pay isn’t
AI may be racing ahead in advertising but it hasn’t yet rewritten the invoice...
All posts by Marty Swant
Read More »
Marty Swant
13:20
Q&A: Uber Ads hits $1.5 billion run rate as it hires first head of measurement
As Uber’s ad business scales past $1.5 billion, it hires first head of measurement...
Marty Swant
12:20
The Rundown: What Google and the DOJ are proposing for ad tech antitrust remedies
The proposals were outlined in filings yesterday, with a likely trial scheduled for September...
Marty Swant
12:20
What if Google isn’t forever? Marketers grapple with a platform in flux
There’s a quiet vibe shift rippling through marketing circles as the industry comes to terms with the epistemic hangover of
Marty Swant
12:20
In Graphic Detail: How AI is changing search and advertising
The advertising industry is bracing for a shift that could redefine consumer journeys and reshape digital marketing strategies...
Marty Swant
04:21
From CRM giant to ‘digital labor’ provider: How Salesforce aims to stand above the hype with agentic AI
Salesforce says Data Cloud and Agentforce are driving growth of AI agents across marketing, sales and customer services...
Marty Swant
20:21
The rise of deep research: How agencies are using AI for strategy, content and client pitches
Agencies are exploring new AI-powered research tools to streamline workflows and supercharge insights...
Marty Swant
20:20
Why Monks built a chatbot recruiter based on its founder — and how it signals an agency shift
Monks has launched WesleyBot, an AI-enabled recruiter designed after agency founder and chief AI officer Wesley ter Haar...
Marty Swant
10:20
Why big advertisers are buying Brave’s search ads — despite its small size
Brave is pitching a high-intent alternative to Google that bypasses traditional tracking and attribution...
Marty Swant
02:19
How ‘The Godfather of ad tech’ aims to ‘reimagine’ brand safety and challenge the status quo
As Scope3 CEO Brian O’Kelley unveils AI-powered agentic advertising platform, he talks on competing with the brand safety giants...
