How ‘The Godfather of ad tech’ aims to ‘reimagine’ brand safety and challenge the status quo
As Scope3 CEO Brian O’Kelley unveils AI-powered agentic advertising platform, he talks on competing with the brand safety giants...
All posts by Marty Swant
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Marty Swant
21:20
AI Briefing: The battle for AI search bars is becoming more conversational
Also, WPP eyes efficiencies with AI startup investments...
Marty Swant
15:20
Reddit cofounder Alexis Ohanian teams with Kevin Rose to resurrect Digg
Plans for Digg include a mobile-first redesign and using AI for content quality and community management...
Marty Swant
16:20
AI Briefing: Ad verification’s duarchy touts AI to Wall Street amid expansion plans
DoubleVerify and Integral Ad Science issued earnings calls after critical reports...
Marty Swant
09:28
Why a Samsung-backed startup is testing AI search ads
Liner, a South Korean AI search engine, has begun testing ads in the U.S. and Europe using a traditional cost-per-click
Marty Swant
13:20
Amazon Ads to change URL transparency and reporting after high-profile CSAM report from Adalytics
Amazon confirms its DSP will include new page-level reporting through its Traffic Events API...
Marty Swant
16:20
AI Briefing: Ad tech world debates how to address CSAM concerns
Adalytics' latest report is asking serious ethical questions of the media industry...
Marty Swant
15:21
WTF is open-source marketing mix modeling?
Marketers should be wary of open-source programs promoted by purveyors with a walled garden history...
Marty Swant
18:21
AI Briefing: As DeepSeek catches new heat, Big Tech trumpets another quarter of AI earnings
Amid more hype of generative AI for products and ads, security experts and legal filings note numerous reasons for caution...
Marty Swant
17:19
Amazon, Google and verification vendors among ad tech cohort under fire from U.S. senators over child safety shortcomings
DoubleVerify, Integral Ad Science, and trade orgs are subjects of open letters after Adalytics report associating ad tech with CSAM...
