From CRM giant to ‘digital labor’ provider: How Salesforce aims to stand above the hype with agentic AI
Salesforce says Data Cloud and Agentforce are driving growth of AI agents across marketing, sales and customer services...
All posts by Marty Swant
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Marty Swant
20:21
The rise of deep research: How agencies are using AI for strategy, content and client pitches
Agencies are exploring new AI-powered research tools to streamline workflows and supercharge insights...
Marty Swant
20:20
Why Monks built a chatbot recruiter based on its founder — and how it signals an agency shift
Monks has launched WesleyBot, an AI-enabled recruiter designed after agency founder and chief AI officer Wesley ter Haar...
Marty Swant
10:20
Why big advertisers are buying Brave’s search ads — despite its small size
Brave is pitching a high-intent alternative to Google that bypasses traditional tracking and attribution...
Marty Swant
02:19
How ‘The Godfather of ad tech’ aims to ‘reimagine’ brand safety and challenge the status quo
As Scope3 CEO Brian O’Kelley unveils AI-powered agentic advertising platform, he talks on competing with the brand safety giants...
Marty Swant
21:20
AI Briefing: The battle for AI search bars is becoming more conversational
Also, WPP eyes efficiencies with AI startup investments...
Marty Swant
15:20
Reddit cofounder Alexis Ohanian teams with Kevin Rose to resurrect Digg
Plans for Digg include a mobile-first redesign and using AI for content quality and community management...
Marty Swant
16:20
AI Briefing: Ad verification’s duarchy touts AI to Wall Street amid expansion plans
DoubleVerify and Integral Ad Science issued earnings calls after critical reports...
Marty Swant
09:28
Why a Samsung-backed startup is testing AI search ads
Liner, a South Korean AI search engine, has begun testing ads in the U.S. and Europe using a traditional cost-per-click
Marty Swant
13:20
Amazon Ads to change URL transparency and reporting after high-profile CSAM report from Adalytics
Amazon confirms its DSP will include new page-level reporting through its Traffic Events API...