Designing the GTM model for marketing’s revenue era
Marketing’s next era is revenue-driven. Here’s how to design a GTM model that aligns stakeholders, accelerates pipeline and proves ARR
All posts by Loren Shumate
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Loren Shumate
00:19
Why marketing must reclaim GTM design in the age of AI
N.Rich CEO Markus Ståhlberg unpacks the AI-powered GTM shift — and why marketing must lead system design to ensure long-term
Loren Shumate
18:21
The high cost of undervaluing experienced marketing leadership
Hiring a junior marketer to lead GTM? You’re not being lean — you’re betting against growth. Here’s why it rarely
