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Home » Article of: Li Lu

All posts by Li Lu

Li Lu 29/05/2025 04:20

CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges

The third installment of Digiday+ Research's 2025 CMO Strategies series looks at the changes happening in display ads and how

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Li Lu 27/04/2025 11:20

Digiday+ Research Data Sheet: The state of subscription pricing

This infographic details how publishers are approaching subscription pricing and how subscriptions drive other revenue streams for publishers...

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Li Lu 20/04/2025 03:21

​​Digiday+ Research Briefing: A look at the potential of Gen X and baby boomer influencers

When it comes to social marketing, the focus is often on younger audiences, but data analyzed by Digiday illustrates the

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Li Lu 16/03/2025 02:19

Digiday+ Research Briefing: A look at the state of social marketing as the TikTok ban draws near

What social media platforms will marketers focus on if TikTok is banned? Examining consumer usage of various social media platforms

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