X tries to win back advertisers with self-reported video stats
Is X’s big bet on video real growth or just a number’s game...
All posts by Krystal Scanlon
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Krystal Scanlon
20:20
Bluesky uncovered: separating myth from reality in its post-election surge
Social media minnow Bluesky has emerged as a surprise winner in the wake of this month’s presidential race...
Krystal Scanlon
17:56
How independent agencies are staking their claim in the creator economy
A lot of agencies are snapping up creator agencies and even building bespoke tech to gain an edge...
Krystal Scanlon
04:20
TikTok pushes to attract SMBs and its latest advertising tool might just do the trick
Yesterday (November 14), TikTok officially launched its Symphony Creative Studio globally, following a beta test period...
Krystal Scanlon
22:24
A week since the U.S. election and social media is becoming more fragmented than ever
It's no stretch to say that the flavor of political discourse across these platforms (or lack thereof) played a role
Krystal Scanlon
01:19
Here’s how the Daily Mail intends to tackle election coverage on TikTok
The publication recently amassed 20 million followers across its 12 TikTok accounts...
Krystal Scanlon
00:19
X is set to expand its NFL content partnership with new portal
Details are still under wraps, but CEO Linda Yaccarino revealed the news on a call yesterday with both current and
Krystal Scanlon
04:23
As TikTok rolls out Smart+, marketers grapple with AI’s advertising puzzle
Advertising on platforms is becoming a bit of a magic show, courtesy of AI...
Krystal Scanlon
04:12
What do advertisers want from Tubi in the U.K.?
Execs there are currently in full market-scout mode, meeting a few key players and figuring out how to stand out
Krystal Scanlon
14:38
Over a year and a half later, Netflix still has a long road ahead to get advertisers on board
Netflix is currently left offering modest scale in terms of reach, high CPMs, limited targeting capabilities and little in the
