X is set to expand its NFL content partnership with new portal
Details are still under wraps, but CEO Linda Yaccarino revealed the news on a call yesterday with both current and
All posts by Krystal Scanlon
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Krystal Scanlon
04:23
As TikTok rolls out Smart+, marketers grapple with AI’s advertising puzzle
Advertising on platforms is becoming a bit of a magic show, courtesy of AI...
Krystal Scanlon
04:12
What do advertisers want from Tubi in the U.K.?
Execs there are currently in full market-scout mode, meeting a few key players and figuring out how to stand out
Krystal Scanlon
14:38
Over a year and a half later, Netflix still has a long road ahead to get advertisers on board
Netflix is currently left offering modest scale in terms of reach, high CPMs, limited targeting capabilities and little in the
Krystal Scanlon
17:26
Five key signs that Reddit is getting ready to launch its own search ads business
When it comes to building out a search ads business, Reddit is staying tight-lipped. But all the recent moves the
