YouTube’s social commerce bet: Still in the game, but playing the long strategy
Platform executives say they’re still refining products to make shopping while watching as seamless as hitting the share button...
All posts by Krystal Scanlon
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Krystal Scanlon
04:19
As YouTube turns 20, here are the numbers you need to know
If there’s one thing the company wants everyone to know, it’s just how big it is...
Krystal Scanlon
11:20
Here’s what’s going on with TikTok as it reaches the half-way point of the 75-day extension to its U.S. ban
Digiday has checked in on all the latest updates about TikTok, which only has another 37 days until its ban
Krystal Scanlon
15:20
Snapchat, Pinterest and Reddit turn to AI in laying the groundwork to capture SMB ad dollars
The latest platforms earnings window confirmed they’re finally in a position to make a bigger play for this advertiser category...
Krystal Scanlon
20:20
Snap pursues SMBs with its latest AI-powered tool
It took a while but Snap is following in the footsteps of Google, Facebook and the rest to win over
Krystal Scanlon
20:20
With TikTok in limbo, YouTube Shorts cashes in
Google says that ad revenue from Shorts — YouTube’s answer to TikTok — is quickly catching up to its long-form content...
Krystal Scanlon
07:22
Marketers question TikTok ban refunds ahead of Supreme Court debate
For the first time since whispers of a ban began six years ago, TikTok seems to be bracing for the
Krystal Scanlon
05:20
Ad revenue or subscriptions: What’s more viable to Snap’s success as a business?
While subscriptions are still a modest slice of Snap’s revenue pie, they’re giving the company’s top line a noticeable lift...
Krystal Scanlon
02:22
LinkedIn accelerates its pitch to B2B marketers with AI-powered ad tools
B2B companies are front and center of its latest market pitch...
Krystal Scanlon
21:21
Marketers prepare for a world without TikTok as ban nears
Marketers have been grappling with an unsettling reality: the TikTok they know is likely on its way out...
