Snapchat, Pinterest and Reddit turn to AI in laying the groundwork to capture SMB ad dollars
The latest platforms earnings window confirmed they’re finally in a position to make a bigger play for this advertiser category...
The latest platforms earnings window confirmed they’re finally in a position to make a bigger play for this advertiser category...
It took a while but Snap is following in the footsteps of Google, Facebook and the rest to win over
Google says that ad revenue from Shorts — YouTube’s answer to TikTok — is quickly catching up to its long-form content...
For the first time since whispers of a ban began six years ago, TikTok seems to be bracing for the
While subscriptions are still a modest slice of Snap’s revenue pie, they’re giving the company’s top line a noticeable lift...
B2B companies are front and center of its latest market pitch...
Marketers have been grappling with an unsettling reality: the TikTok they know is likely on its way out...
Is X’s big bet on video real growth or just a number’s game...
Social media minnow Bluesky has emerged as a surprise winner in the wake of this month’s presidential race...
A lot of agencies are snapping up creator agencies and even building bespoke tech to gain an edge...
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