Snapchat, Pinterest and Reddit turn to AI in laying the groundwork to capture SMB ad dollars
The latest platforms earnings window confirmed they’re finally in a position to make a bigger play for this advertiser category...
All posts by Krystal Scanlon
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Krystal Scanlon
20:20
Snap pursues SMBs with its latest AI-powered tool
It took a while but Snap is following in the footsteps of Google, Facebook and the rest to win over
Krystal Scanlon
20:20
With TikTok in limbo, YouTube Shorts cashes in
Google says that ad revenue from Shorts — YouTube’s answer to TikTok — is quickly catching up to its long-form content...
Krystal Scanlon
07:22
Marketers question TikTok ban refunds ahead of Supreme Court debate
For the first time since whispers of a ban began six years ago, TikTok seems to be bracing for the
Krystal Scanlon
05:20
Ad revenue or subscriptions: What’s more viable to Snap’s success as a business?
While subscriptions are still a modest slice of Snap’s revenue pie, they’re giving the company’s top line a noticeable lift...
Krystal Scanlon
02:22
LinkedIn accelerates its pitch to B2B marketers with AI-powered ad tools
B2B companies are front and center of its latest market pitch...
Krystal Scanlon
21:21
Marketers prepare for a world without TikTok as ban nears
Marketers have been grappling with an unsettling reality: the TikTok they know is likely on its way out...
Krystal Scanlon
17:20
X tries to win back advertisers with self-reported video stats
Is X’s big bet on video real growth or just a number’s game...
Krystal Scanlon
20:20
Bluesky uncovered: separating myth from reality in its post-election surge
Social media minnow Bluesky has emerged as a surprise winner in the wake of this month’s presidential race...
Krystal Scanlon
17:56
How independent agencies are staking their claim in the creator economy
A lot of agencies are snapping up creator agencies and even building bespoke tech to gain an edge...
