Marketers question TikTok ban refunds ahead of Supreme Court debate
For the first time since whispers of a ban began six years ago, TikTok seems to be bracing for the
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Krystal Scanlon
05:20
Ad revenue or subscriptions: What’s more viable to Snap’s success as a business?
While subscriptions are still a modest slice of Snap’s revenue pie, they’re giving the company’s top line a noticeable lift...
Krystal Scanlon
02:22
LinkedIn accelerates its pitch to B2B marketers with AI-powered ad tools
B2B companies are front and center of its latest market pitch...
Krystal Scanlon
21:21
Marketers prepare for a world without TikTok as ban nears
Marketers have been grappling with an unsettling reality: the TikTok they know is likely on its way out...
Krystal Scanlon
17:20
X tries to win back advertisers with self-reported video stats
Is X’s big bet on video real growth or just a number’s game...
Krystal Scanlon
20:20
Bluesky uncovered: separating myth from reality in its post-election surge
Social media minnow Bluesky has emerged as a surprise winner in the wake of this month’s presidential race...
Krystal Scanlon
17:56
How independent agencies are staking their claim in the creator economy
A lot of agencies are snapping up creator agencies and even building bespoke tech to gain an edge...
Krystal Scanlon
04:20
TikTok pushes to attract SMBs and its latest advertising tool might just do the trick
Yesterday (November 14), TikTok officially launched its Symphony Creative Studio globally, following a beta test period...
Krystal Scanlon
22:24
A week since the U.S. election and social media is becoming more fragmented than ever
It's no stretch to say that the flavor of political discourse across these platforms (or lack thereof) played a role
Krystal Scanlon
01:19
Here’s how the Daily Mail intends to tackle election coverage on TikTok
The publication recently amassed 20 million followers across its 12 TikTok accounts...
