As creator fees rise, so does the confusion over what to pay
What’s a creator worth? It depends who’s asking...
All posts by Krystal Scanlon
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Krystal Scanlon
11:20
As YouTube Shorts reaches 200 billion views, advertisers increase their investment
In Q2 2025, Shorts averaged over 200 billion daily views, and ad dollars typically follow attention...
Krystal Scanlon
16:20
Pitch deck: Pinterest’s Performance+ AI tool makes its case
Here’s how Pinterest is talking to advertisers about Performance+...
Krystal Scanlon
22:20
CMOs say AI platforms’ low profile at Cannes won’t happen again
The AI platforms are coming for ad dollars. Cannes was just the first step...
Krystal Scanlon
22:20
Snap’s AI play targets the advertisers tired of Meta and Google
Snap's Ajit Mohan believes having more performance driven capabilities has the potential to put the platform into the tier one
Krystal Scanlon
20:20
Pinterest ramps up programmatic efforts with latest Amazon hire
Chip Jessopp, Amazon’s former director of global accounts and North America adtech sales, joined the visual search platform on May
Krystal Scanlon
22:20
OpenAI’s bold vision for ChatGPT seems poised for a familiar business model: ads
OpenAI is burning billions. Advertising might be the exit plan...
Krystal Scanlon
13:21
Ad veteran Peter Naylor joins Kochava board, and sees opportunity in market flux
Nearly a year after he left Netflix, ad industry veteran Peter Naylor is back as a board member at ad
Krystal Scanlon
14:20
With 600 million monthly active users, X’s Linda Yaccarino doubles down on dismissing journalism
Yaccarino brought user stats and Gen Z spin to Possible but left advertisers waiting for answers on brand safety and
Krystal Scanlon
18:20
Advertisers may be pulling back – just not from Amazon
The commerce giant raked in $13.92 billion in the first quarter of the year...
