‘Still not a top tier ad platform’: Advertisers on Linda Yaccarino’s departure as CEO of X
Linda Yaccarino — the CEO who was never really in charge...
All posts by Krystal Scanlon
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Krystal Scanlon
23:21
Questions swirl after X CEO Linda Yaccarino departs from the platform
Her departure marks the end of two tumultuous years at the platform...
Krystal Scanlon
20:21
TikTok might be working on a standalone U.S. app, but marketers aren’t sold on the idea – yet
TikTok is developing a lifeboat for its American business, but media buyers are wary of advertising implications...
Krystal Scanlon
11:20
TikTok pushes deeper into AI-powered ads amid uncertainty over U.S. ban
TikTok has big plans for Smart+ and search this year, despite its ongoing legal battle...
Krystal Scanlon
06:21
In the race for ad dollars, platforms seek to redefine themselves as AI companies
Platforms have always been AI companies – that’s the new narrative being sold to marketers...
Krystal Scanlon
16:20
Pitch deck: Pinterest’s Performance+ AI tool makes its case
Here’s how Pinterest is talking to advertisers about Performance+...
Krystal Scanlon
22:20
CMOs say AI platforms’ low profile at Cannes won’t happen again
The AI platforms are coming for ad dollars. Cannes was just the first step...
Krystal Scanlon
22:20
Snap’s AI play targets the advertisers tired of Meta and Google
Snap's Ajit Mohan believes having more performance driven capabilities has the potential to put the platform into the tier one
Krystal Scanlon
20:20
Pinterest ramps up programmatic efforts with latest Amazon hire
Chip Jessopp, Amazon’s former director of global accounts and North America adtech sales, joined the visual search platform on May
Krystal Scanlon
22:20
OpenAI’s bold vision for ChatGPT seems poised for a familiar business model: ads
OpenAI is burning billions. Advertising might be the exit plan...
