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Home » Article of: Krystal Scanlon

All posts by Krystal Scanlon

Krystal Scanlon 11/07/2025 02:20

‘Still not a top tier ad platform’: Advertisers on Linda Yaccarino’s departure as CEO of X

Linda Yaccarino — the CEO who was never really in charge...

Read More »
Krystal Scanlon 09/07/2025 23:21

Questions swirl after X CEO Linda Yaccarino departs from the platform

Her departure marks the end of two tumultuous years at the platform...

Read More »
Krystal Scanlon 08/07/2025 20:21

TikTok might be working on a standalone U.S. app, but marketers aren’t sold on the idea – yet

TikTok is developing a lifeboat for its American business, but media buyers are wary of advertising implications...

Read More »
Krystal Scanlon 30/06/2025 11:20

TikTok pushes deeper into AI-powered ads amid uncertainty over U.S. ban

TikTok has big plans for Smart+ and search this year, despite its ongoing legal battle...

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Krystal Scanlon 29/06/2025 06:21

In the race for ad dollars, platforms seek to redefine themselves as AI companies

Platforms have always been AI companies – that’s the new narrative being sold to marketers...

Read More »
Krystal Scanlon 26/06/2025 16:20

Pitch deck: Pinterest’s Performance+ AI tool makes its case

Here’s how Pinterest is talking to advertisers about Performance+...

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Krystal Scanlon 23/06/2025 22:20

CMOs say AI platforms’ low profile at Cannes won’t happen again

The AI platforms are coming for ad dollars. Cannes was just the first step...

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Krystal Scanlon 19/06/2025 22:20

Snap’s AI play targets the advertisers tired of Meta and Google

Snap's Ajit Mohan believes having more performance driven capabilities has the potential to put the platform into the tier one

Read More »
Krystal Scanlon 15/06/2025 20:20

Pinterest ramps up programmatic efforts with latest Amazon hire

Chip Jessopp, Amazon’s former director of global accounts and North America adtech sales, joined the visual search platform on May

Read More »
Krystal Scanlon 26/05/2025 22:20

OpenAI’s bold vision for ChatGPT seems poised for a familiar business model: ads

OpenAI is burning billions. Advertising might be the exit plan...

Read More »
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