Instagram offers a new guide to advertisers to convince them to try out its creator marketplace
The 26-page document aims to make the whole process quick and painless...
All posts by Krystal Scanlon
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Krystal Scanlon
22:21
In Graphic Detail: Inside the state of the creator economy industrial complex
The creator economy might have started out as an alternative to traditional media, but is becoming more and more like
Krystal Scanlon
15:21
The next browser wars are here — and AI wants the ad dollars too
Perplexity and OpenAI are getting ready to take on Google's Chrome, but will need a solid ad business to keep
Krystal Scanlon
02:20
‘Still not a top tier ad platform’: Advertisers on Linda Yaccarino’s departure as CEO of X
Linda Yaccarino — the CEO who was never really in charge...
Krystal Scanlon
23:21
Questions swirl after X CEO Linda Yaccarino departs from the platform
Her departure marks the end of two tumultuous years at the platform...
Krystal Scanlon
20:21
TikTok might be working on a standalone U.S. app, but marketers aren’t sold on the idea – yet
TikTok is developing a lifeboat for its American business, but media buyers are wary of advertising implications...
Krystal Scanlon
11:20
TikTok pushes deeper into AI-powered ads amid uncertainty over U.S. ban
TikTok has big plans for Smart+ and search this year, despite its ongoing legal battle...
Krystal Scanlon
06:21
In the race for ad dollars, platforms seek to redefine themselves as AI companies
Platforms have always been AI companies – that’s the new narrative being sold to marketers...
Krystal Scanlon
16:20
Pitch deck: Pinterest’s Performance+ AI tool makes its case
Here’s how Pinterest is talking to advertisers about Performance+...
Krystal Scanlon
22:20
CMOs say AI platforms’ low profile at Cannes won’t happen again
The AI platforms are coming for ad dollars. Cannes was just the first step...
