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  • 27/09/2025 10:19 The TikTok deal would turn Trump allies’ dreams of control into reality
  • 27/09/2025 10:19 MyPillow’s Mike Lindell might run for Minnesota governor
  • 27/09/2025 10:19 Supreme Court backs Trump on withholding billions in foreign aid
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Home » Article of: Kristina Monllos (Page 5)

All posts by Kristina Monllos

Kristina Monllos 03/10/2024 11:31

Why Nike’s CFO says ‘it’s incredibly important for Nike to win with runners’ to right the brand’s ship

In recent years, the company has seemingly lost market share in the space to burgeoning footwear brands like Hoka and

Read More »
Kristina Monllos 01/10/2024 12:20

Marketing Briefing: Inside the anatomy of a successful brand comeback

To understand the process behind a brand comeback, Digiday asked four marketing and advertising executives about the typical steps a

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Kristina Monllos 30/09/2024 16:20

Why U.S. sports teams like the Chicago Bulls are betting on international audiences for growth

The Bulls aren't alone in looking to foster this kind of growth — and eventually monetize it — with international

Read More »
Kristina Monllos 17/09/2024 18:20

Marketing Briefing: Why nostalgia marketing can be a crutch

If marketers continually lean on the past without building for the future, there won’t be anything new to reference five,

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Kristina Monllos 07/09/2024 00:29

Studios embrace ‘creator and meme culture’ as movies like Twisters, Beetlejuice Beetlejuice memeify marketing

Roughly three quarters of younger consumers in the U.S. – Gen Z and millennials aged 15-43 – have decided to

Read More »
Kristina Monllos 04/09/2024 12:12

How Ben & Jerry’s has found the balance between activism and advertising

Ben & Jerry's in-house marketing team and its external agencies have figured out how to balance more traditional brand advertising

Read More »
Kristina Monllos 27/08/2024 19:20

Marketing Briefing: Inside some of advertisers’ challenges in the 2024 election cycle

Advertisers have come to expect the unexpected this election cycle and ad buyers are keeping an even closer eye on

Read More »
Kristina Monllos 26/08/2024 14:30

Confessions of a performance marketing ad buyer on ‘uptick’ in platforms’ ad rejections amid election advertising

As political advertising ramps up, one performance marketing ad buyer believes that the platforms are getting more sensitive and potentially

Read More »
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