Why U.S. sports teams like the Chicago Bulls are betting on international audiences for growth
The Bulls aren't alone in looking to foster this kind of growth — and eventually monetize it — with international
All posts by Kristina Monllos
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Kristina Monllos
18:20
Marketing Briefing: Why nostalgia marketing can be a crutch
If marketers continually lean on the past without building for the future, there won’t be anything new to reference five,
Kristina Monllos
00:29
Studios embrace ‘creator and meme culture’ as movies like Twisters, Beetlejuice Beetlejuice memeify marketing
Roughly three quarters of younger consumers in the U.S. – Gen Z and millennials aged 15-43 – have decided to
Kristina Monllos
12:12
How Ben & Jerry’s has found the balance between activism and advertising
Ben & Jerry's in-house marketing team and its external agencies have figured out how to balance more traditional brand advertising
Kristina Monllos
19:20
Marketing Briefing: Inside some of advertisers’ challenges in the 2024 election cycle
Advertisers have come to expect the unexpected this election cycle and ad buyers are keeping an even closer eye on
Kristina Monllos
14:30
Confessions of a performance marketing ad buyer on ‘uptick’ in platforms’ ad rejections amid election advertising
As political advertising ramps up, one performance marketing ad buyer believes that the platforms are getting more sensitive and potentially
