All posts by Kristina Monllos

The approach marketers seem to be taking for the Super Bowl this year is to return to a classic approach:

The hope is that the variation of marketing organization makeup will allow marketers — CMOs or whatever the title may

It’s a strange moment for corporate America and, in turn, for the marketers who are the stewards of their brands...

Anecdotally, marketing execs, ad agency senior leaders and talent agency execs noted that there has been more interest from marketers

President Trump’s second term will be different from his first. It seems his relationships with the media, tech and marketing

This time around, it seems that CMOs will focus on getting back to the basics of marketing...

TikTok has been a cultural spigot of sorts for marketers in recent years. So what happens when that spigot is

Marketers are regularly asking questions about how creative agencies are using gen AI and how they can integrate it into

As consumers put brands’ advertising and marketing messages under a microscope, marketers have to be keenly aware of how anything