Marketing Briefing: Why DE&I becoming a flash point is part of ‘politicization of everything’
It’s a strange moment for corporate America and, in turn, for the marketers who are the stewards of their brands...
All posts by Kristina Monllos
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Kristina Monllos
03:20
Why the Sundance Film Festival is becoming more important for marketers
Anecdotally, marketing execs, ad agency senior leaders and talent agency execs noted that there has been more interest from marketers
Kristina Monllos
14:20
Marketing Briefing: As corporate America fosters a closer relationship with Trump, marketing will remain neutral
President Trump’s second term will be different from his first. It seems his relationships with the media, tech and marketing
Kristina Monllos
15:20
CMOs prepare for a Trump presidency in 2025 — which will be a different kind of CMO from his first term
This time around, it seems that CMOs will focus on getting back to the basics of marketing...
Kristina Monllos
09:22
Marketing Briefing: What happens to marketers when the cultural ‘cheat code’ of TikTok is gone?
TikTok has been a cultural spigot of sorts for marketers in recent years. So what happens when that spigot is
Kristina Monllos
03:20
Why early generative AI ads aren’t working and how creatives will shift to integrate the tech into their work
Marketers are regularly asking questions about how creative agencies are using gen AI and how they can integrate it into
Kristina Monllos
05:19
Marketers may become part of the culture war — even if they didn’t intend to be
As consumers put brands’ advertising and marketing messages under a microscope, marketers have to be keenly aware of how anything
Kristina Monllos
14:25
Marketing Briefing: The case for and against Omnicom acquiring IPG
The combination will have Omnicom leapfrog Publicis and WPP to become the world’s largest holding company, together accounting for $25
Kristina Monllos
07:21
As health and wellness brands brace for ad restrictions on Meta, marketers and advertisers seek more transparency
In mid-November, Meta advised advertisers and agencies that it would “begin rolling out additional restrictions on certain categories of websites
Kristina Monllos
04:20
Marketing Briefing: Why marketers aren’t focused solely on ‘use it or lose it’ spending in Q4 anymore
Marketers are asking ad buyers to find more performance-driven ways to spend that will help them hit sales targets rather
