Marketing Briefing: Why marketers should pay attention to SXSW’s embrace of creators
To creators there’s a sense that, with SXSW’s embrace of the creator community this year, the advertising and entertainment industry
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Kristina Monllos
12:20
As SXSW kicks off, marketers embrace it as an ‘accessible’ conference for content, connection
Marketers are once again returning to SXSW, which runs from March 7th to Saturday March 15th in Austin, Texas...
Kristina Monllos
11:20
With ad revenue reaching $4.4B, buyers see Walmart’s retail media network as the ‘one to watch’
As Walmart’s retail media network matures, buyers see it as the leader of the pack among the bevy of retail
Kristina Monllos
11:20
Marketing Briefing: Inside the evolution of celebrity brand partnerships
Today's marketers have to change how they think about celebrity partnerships – not only who they partner with but how
Kristina Monllos
14:22
Marketing Briefing: ‘High risk, high reward’ — Understanding the state of social media guardrails
The desire to crack the code of successful social marketing is something that often allows social media managers and strategists
Kristina Monllos
18:22
Inside Doritos’ ‘creator-led’ marketing strategy
It's part of Doritos' larger plan to increase its investments in creators, with James Wade, the brand's senior director of
Kristina Monllos
19:21
Kicked off by the Super Bowl, irreverent bro humor and sex appeal-based marketing is officially making a comeback
It’s not a political issue, marketers and agency execs say, but a cultural shift. Marketers and agency execs believe there’s
Kristina Monllos
20:20
Mascot embrace, celeb overload and metatextual advertising: Trends dominating this year’s Super Bowl ads
Marketers and agency creatives predict the major trends for this year’s crop of ads on Sunday when the Philadelphia Eagles
Kristina Monllos
23:21
Marketing Briefing: Why marketers are taking a ‘lighter approach’ to Super Bowl advertising this year
The approach marketers seem to be taking for the Super Bowl this year is to return to a classic approach:
Kristina Monllos
05:22
Will a ‘rebrand’ of the CMO create a better balance between brand and performance marketing?
The hope is that the variation of marketing organization makeup will allow marketers — CMOs or whatever the title may
