Can brands like American Eagle appeal to Gen Z with Substack?
Brand-owned publications are arguably a cyclical trend and we’re in the next cycle of such a trend with Substack...
All posts by Kristina Monllos
Read More »
Kristina Monllos
17:21
New 4A’s CEO Justin Thomas-Copeland speaks out on hot button industry issues
Starting today, Justin Thomas-Copeland will succeed Marla Kaplowitz as the 4As’ CEO...
Kristina Monllos
12:20
Marketing Briefing: Check in with marketers after the first 100 days of President Trump’s policies
For marketers, there’s been an expectation of chaos this time around but that expectation doesn’t make the reality any easier...
Kristina Monllos
12:20
Travel and tourism marketers are ‘keeping a pulse’ on declining visits, and tweaking messaging in a chaotic climate
Marketers who are reliant on international travel are delaying bigger budget outlays, and reworking their audience strategies to manage the
Kristina Monllos
15:20
Industry vets’ dos and don’ts to managing chaos when ‘attention is essentially on clearance’
To get a sense of how some marketers, agency execs and industry analysts are figuring out this moment, we asked
Kristina Monllos
09:20
Confessions of a media buyer on Google’s third-party cookie U-turn and how it helped a ‘largely lazy’ industry innovate
For media buyers, it’s been a wild time filled with false starts, urgency and many delays to an ever-extending deadline...
Kristina Monllos
13:22
Marketing Briefing: ‘Expecting chaos’: With tariff uncertainty a new constant, marketers use Covid replanning muscle
With the constant shifting sands of the tariffs, marketers are having to get used to doing business in limbo...
Kristina Monllos
16:19
Confessions of a senior creative on why advertising can’t let originality die
In the latest edition of our Confessions series, a senior creative discusses why ignoring originality could harm the agency business. ...
Kristina Monllos
11:20
‘People get too stuck on their job title’: Confessions of an agency-based creator on challenges of the creator economy
In the latest edition of Digiday's Confessions series, we hear from a marketing associate and creator about the difficulty of
Kristina Monllos
15:20
‘It’s become a personality brand now’: Why Tesla’s brand perception is in a tricky spot as sales slump
Elon Musk has become a polarizing figure given his role in President Donald Trump’s administration and it looks like the
