All posts by Kimeko McCoy

The conversation around search advertising has reached a new fever pitch thanks to recently launched AI-powered tools like Perplexity and

Calls from the C-suite have reached a fever pitch over the past year or so, in which marketers are being

The brand versus performance marketing debate has been bubbling up among marketers, becoming a talking point on at least three

Fintech brands PayPal, Klarna and Chime have all spent the last few months ramping up their brand awareness efforts, enlisting

Retail media networks seemed to be the industry’s silver bullet. But until that proves out, marketers say they’re advising clients

As AI-powered tools continue to flood the marketplace, baby registry brand Babylist is shaping up auditing policies to ensure data

Retail media's lagging transparency has led to suspicions of quid pro quo relationships between media buyers and retailers, in which

Niche retail media networks have spent the last few months rebranding and retooling their offerings, hoping to catch the attention

Creators from historically marginalized communities have long since been pushing to be credited for viral trends, it seems brands are