All posts by Kimeko McCoy

Why Nutter Butter's internet speak social strategy isn't likely to alienate other generations...

Snack company Mondelēz hopes to prove AI can make marketing bigger, better and faster, building out its own AI tools

Transparency conversations continue to bubble up in the fast-growing retail media network space. In response, some marketers are getting creative

The conversation around search advertising has reached a new fever pitch thanks to recently launched AI-powered tools like Perplexity and

Calls from the C-suite have reached a fever pitch over the past year or so, in which marketers are being

The brand versus performance marketing debate has been bubbling up among marketers, becoming a talking point on at least three

Fintech brands PayPal, Klarna and Chime have all spent the last few months ramping up their brand awareness efforts, enlisting

Retail media networks seemed to be the industry’s silver bullet. But until that proves out, marketers say they’re advising clients

As AI-powered tools continue to flood the marketplace, baby registry brand Babylist is shaping up auditing policies to ensure data