As Trump returns to the White House, media buyers clamp down on brand safety
Media buyers say they're prioritizing brand safety in what's expected to be a tumultuous news cycle this year...
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Kimeko McCoy
10:20
‘I need those home runs’: TikTok viral brands plan a future without the For You Page
Brands that rode a wave of virality thanks to TikTok’s algorithm now grapple with the challenge of recreating virality elsewhere...
Kimeko McCoy
05:19
How Domino’s CMO Kate Trumbull navigates inflation and reviving the brand
In this episode of the Digiday Podcast, Kate Trumbull, Domino’s evp and CMO joins co-host, and senior marketing reporter, Kimeko
Kimeko McCoy
00:20
2025: The year of Twinkies, cockroaches, and chaos — Digiday Podcast looks ahead to a tumultuous year
In this final episode of the year of the Digiday Podcast, Digiday staff discuss what marketers, advertisers and the media
Kimeko McCoy
13:20
What the rise of the niche and nano-creator means for influencer marketing
As the creator economy swells, niche creators stand out capturing user attention and advertiser dollars...
Kimeko McCoy
05:19
Here’s everything retail media network experts are asking for this holiday season
If retail media network experts could write a letter to the North Pole, here's what they'd ask for...
Kimeko McCoy
04:20
2024 in review: From AI boom to election frenzy, Digiday editors look back
Marketers may find themselves dizzy from the many ups and downs the industry experienced this year...
Kimeko McCoy
04:37
Inside e.l.f. made, e.l.f. Beauty’s new entertainment arm
e.l.f. Cosmetics has built out its own entertainment arm, e.l.f. Made, tasked with creating content around music, movies, gaming and
Kimeko McCoy
05:21
Retailers are making a play for brand dollars, but advertisers aren’t convinced just yet
Until measurement and return on ad spend challenges are solved within the RMN ecosystem, advertisers don’t seem interested in parting
Kimeko McCoy
18:23
Bluesky’s user surge spurs brand scrutiny — just in case it becomes ad-ready
Bluesky's user base is growing, but marketers remain on the fence (for now...
