Inside e.l.f. made, e.l.f. Beauty’s new entertainment arm
e.l.f. Cosmetics has built out its own entertainment arm, e.l.f. Made, tasked with creating content around music, movies, gaming and
All posts by Kimeko McCoy
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Kimeko McCoy
05:21
Retailers are making a play for brand dollars, but advertisers aren’t convinced just yet
Until measurement and return on ad spend challenges are solved within the RMN ecosystem, advertisers don’t seem interested in parting
Kimeko McCoy
18:23
Bluesky’s user surge spurs brand scrutiny — just in case it becomes ad-ready
Bluesky's user base is growing, but marketers remain on the fence (for now...
Kimeko McCoy
17:20
Confessions of an agency founder and chief creative officer on AI’s threat to junior creatives
As marketers tout AI cost savings as a win, creative agencies worry about job replacement...
Kimeko McCoy
12:20
Ad buyers double down on Walmart’s retail media business as it steps out of Amazon’s shadow
As the retail media arms race continues, Walmart has strengthened its foothold, and, in doing so, it's also stepped further
Kimeko McCoy
09:20
How ‘Love Is Blind’ stars Lauren and Cameron turned reality TV fame into lasting careers
Five years ago, Lauren Speed-Hamilton and Cameron Hamilton became viral reality TV stars. Here's how they turned 15 minutes of
Kimeko McCoy
21:22
‘We need your trust’: As Trump returns to the White House, DE&I practitioners grapple with an uncertain future
As the picture of Trump’s return to the White House comes into clearer view, multicultural and diverse-owned agencies are grappling
Kimeko McCoy
04:20
Sauce brand Rao’s, under Campbell’s, makes a play for a national audience with a beefed-up budget
With backing from Campbell's, Rao's is spending more to show up in live sports and events with the hope of
Kimeko McCoy
13:22
Should brands be so online? Nutter Butter’s extreme social persona speaks to changing brand dynamics
Why Nutter Butter's internet speak social strategy isn't likely to alienate other generations...
Kimeko McCoy
02:20
Mondelēz takes AI in-house to try and curb marketing costs
Snack company Mondelēz hopes to prove AI can make marketing bigger, better and faster, building out its own AI tools
