The Home Depot adds another acronym — ‘ROMO’ — in next phase of negotiating retail media network measurement
The Home Depot is pitching a new acronym: ROMO, or return on marketing objectives, in addition to return on ad
All posts by Kimeko McCoy
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Kimeko McCoy
14:22
‘They’re like Switzerland’: Brands walk tightrope between authenticity and political backlash
These days, brand marketers are tasked with showing up authentically and culturally relevant with the specter of political backlash looming
Kimeko McCoy
00:21
TikTok ban looms closer, leaving more questions than answers in its wake
The halfway point for the looming TikTok ban has passed, leaving more questions than answers not only for users, but
Kimeko McCoy
21:20
‘Just don’t say DEI’: Brands sit out advertising around Black History Month, other heritage months this year
Brand clients have either paused marketing around days geared toward honoring historically marginalized communities or tweaked language away from anything
Kimeko McCoy
22:21
How Pinterest went from selling views to selling clicks and conversions, with CRO Bill Watkins
Pinterest's is getting louder in its battle for ad dollars with AI-powered ad tools and an increase in ad volume...
Kimeko McCoy
14:20
‘Gag orders all around’: Confessions of a comms professional on DEI backlash
DEI backlash puts 'gag order' on communication professional clients...
Kimeko McCoy
14:22
How Sundial Media Group CEO Kirk McDonald is navigating the DEI backlash
The "diversity" of diversity, equity and inclusion is becoming a divisive word, causing ripple effects for multicultural marketers and brands...
Kimeko McCoy
20:20
Here are the cases for and against an $8 million Super Bowl ad
Big Game ad spots come with a high price tag. But in an increasingly fragmented media landscape, advertisers ask is
Kimeko McCoy
22:21
Social media fragmentation exposes cracks forming in Super Bowl second screen plans
Between the TikTok ban and turbulence on Elon Musk's X, marketers seem unsure of this year's definitive Super Bowl second
Kimeko McCoy
01:20
Boycotts and backlash reveal complications in changing DEI landscape
Amidst changes to the DEI landscape, brands and marketers say it's a complicated matter...
