All posts by Kimeko McCoy

Big Game ad spots come with a high price tag. But in an increasingly fragmented media landscape, advertisers ask is

Between the TikTok ban and turbulence on Elon Musk's X, marketers seem unsure of this year's definitive Super Bowl second

Amidst changes to the DEI landscape, brands and marketers say it's a complicated matter...

Media buyers say they're prioritizing brand safety in what's expected to be a tumultuous news cycle this year...

Brands that rode a wave of virality thanks to TikTok’s algorithm now grapple with the challenge of recreating virality elsewhere...

In this episode of the Digiday Podcast, Kate Trumbull, Domino’s evp and CMO joins co-host, and senior marketing reporter, Kimeko

In this final episode of the year of the Digiday Podcast, Digiday staff discuss what marketers, advertisers and the media

As the creator economy swells, niche creators stand out capturing user attention and advertiser dollars...

If retail media network experts could write a letter to the North Pole, here's what they'd ask for...