Trademarks, drinks and podcasts: How viral creators like ‘Hawk Tuah Girl’ stretch their 15 minutes of fame
The creator economy is booming with brands chasing viral trends to monetize cultural moments online...
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Kimeko McCoy
10:14
How Babylist’s chief growth officer Lee Anne Grant navigates the AI roadmap
As AI-powered tools continue to flood the marketplace, baby registry brand Babylist is shaping up auditing policies to ensure data
Kimeko McCoy
07:20
‘Isn’t this more of a quid pro quo?’: Confessions of an agency CEO on kickbacks in retail media landscape
Retail media's lagging transparency has led to suspicions of quid pro quo relationships between media buyers and retailers, in which
Kimeko McCoy
01:20
Retailers need more than ‘bells and whistles’ to scoop up media dollars, buyers say
Niche retail media networks have spent the last few months rebranding and retooling their offerings, hoping to catch the attention
Kimeko McCoy
02:40
Demure trend sparks brands’ acknowledgment of creators’ contributions to viral trends
Creators from historically marginalized communities have long since been pushing to be credited for viral trends, it seems brands are
Kimeko McCoy
20:24
How extremely online culture is showing up outside of social media from ‘very demure’ to ‘Brat Summer’
Social media trends are infiltrating other media channels as is the language that originated on social feeds...
