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Home » Article of: Kimeko McCoy

All posts by Kimeko McCoy

Kimeko McCoy 01/07/2025 15:22

Inside Kristi Argyilan’s RMN playbook: Lessons from the ‘godmother’ of retail media

Uber’s global head of advertising Kristi Argyilan says the future of retail media hinges on real-time relevance, brand differentiation, and

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Kimeko McCoy 29/06/2025 06:20

The ad industry is obsessed with AI — but what about its energy use and sustainability?

AI has dominated industry chatter. But one talking point remains noticeably absent: AI’s growing environmental footprint...

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Kimeko McCoy 21/06/2025 06:19

Digiday Podcast at Cannes: AI hype, data overload and other takeaways from Cannes Lions 2025

Marketers came to Cannes this year looking for answers. Here are three takeaways from PMG's head of integrated media...

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Kimeko McCoy 19/06/2025 22:21

Digiday Podcast at Cannes: Former Bachelorette Rachel Lindsay makes the case for creators

Between panels and parties, creators are looking to get face time with ad execs, brand marketers and partners like Spotify.

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Kimeko McCoy 18/06/2025 14:19

Digiday Podcast at Cannes: From center stage to closed doors, inside X’s quiet Cannes strategy

Once a Cannes hotspot, Twitter Beach is no more. In this episode, we explore X’s quiet retreat from the Croisette—and

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Kimeko McCoy 15/06/2025 20:20

AI screenings, budget cuts, and burnout: What’s really behind advertising’s hiring disconnect

The job market has never been easy to navigate. But between tightened marketing budgets, agency consolidation and economic headwinds, the

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Kimeko McCoy 10/06/2025 17:19

Rosé, deals, repeat: How to survive Cannes Lions

Between panels, late-night cocktails and endless networking, Cannes Lions can get overwhelming. ...

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Kimeko McCoy 09/06/2025 12:19

Meta’s AI ad plan raises stakes – even if creative execs are shrugging it off

Meta’s AI tools aim to automate ad creation by 2026. Creative agencies aren’t surprised—but they are preparing for what’s at

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Kimeko McCoy 12/05/2025 22:20

‘Trade Desk is the Spirit Airlines of the DSP world’: Overheard at the Digiday Programmatic Marketing Summit

Execs sounded off during the Digiday Programmatic Marketing Summit on ad tech middlemen, measurement and transparency woes, and the precarious

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Kimeko McCoy 29/04/2025 20:21

WTF are JBPs and why do we use them in retail media, with Exverus Media’s Hillary Kupferberg

The Digiday Podcast breaks down the art of the JBP deal with Exverus Media's Hillary Kupferberg...

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