All posts by Kimeko McCoy

Execs sounded off during the Digiday Programmatic Marketing Summit on ad tech middlemen, measurement and transparency woes, and the precarious

The Digiday Podcast breaks down the art of the JBP deal with Exverus Media's Hillary Kupferberg...

Tariff pressures are prompting CPG advertisers to prioritize flexibility and incrementality in retail media...

When it comes to RMNs, the only certainty is uncertainty. Amie Owen, chief commerce officer at Kinesso, unpacks why that's the

The Home Depot is pitching a new acronym: ROMO, or return on marketing objectives, in addition to return on ad

The halfway point for the looming TikTok ban has passed, leaving more questions than answers not only for users, but

Brand clients have either paused marketing around days geared toward honoring historically marginalized communities or tweaked language away from anything

Pinterest's is getting louder in its battle for ad dollars with AI-powered ad tools and an increase in ad volume...