Search or social? Influencer marketing finds itself in the middle
The days of neatly separating search from social are over. Now, marketers are following creators into a space where discovery,
All posts by Kimeko McCoy
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Kimeko McCoy
18:19
In graphic detail: Inside the creator economy’s M&A boom
The creator economy is entering a new era of legitimacy and scale — signaling that investors see creators as full-fledged
Kimeko McCoy
04:21
The creator economy heat check: What’s hot (and not) for the rest of 2025
What’s in, what’s out, and who’s getting paid in the creator economy as 2025 unfolds—plus AI regulation fallout and the
Kimeko McCoy
06:19
Digiday Podcast at Cannes: AI hype, data overload and other takeaways from Cannes Lions 2025
Marketers came to Cannes this year looking for answers. Here are three takeaways from PMG's head of integrated media...
Kimeko McCoy
22:21
Digiday Podcast at Cannes: Former Bachelorette Rachel Lindsay makes the case for creators
Between panels and parties, creators are looking to get face time with ad execs, brand marketers and partners like Spotify.
Kimeko McCoy
14:19
Digiday Podcast at Cannes: From center stage to closed doors, inside X’s quiet Cannes strategy
Once a Cannes hotspot, Twitter Beach is no more. In this episode, we explore X’s quiet retreat from the Croisette—and
Kimeko McCoy
20:20
AI screenings, budget cuts, and burnout: What’s really behind advertising’s hiring disconnect
The job market has never been easy to navigate. But between tightened marketing budgets, agency consolidation and economic headwinds, the
Kimeko McCoy
17:19
Rosé, deals, repeat: How to survive Cannes Lions
Between panels, late-night cocktails and endless networking, Cannes Lions can get overwhelming. ...
Kimeko McCoy
12:19
Meta’s AI ad plan raises stakes – even if creative execs are shrugging it off
Meta’s AI tools aim to automate ad creation by 2026. Creative agencies aren’t surprised—but they are preparing for what’s at
Kimeko McCoy
22:20
‘Trade Desk is the Spirit Airlines of the DSP world’: Overheard at the Digiday Programmatic Marketing Summit
Execs sounded off during the Digiday Programmatic Marketing Summit on ad tech middlemen, measurement and transparency woes, and the precarious
