‘The year where I don’t roll my eyes’ at retail: Bayer’s programmatic and digital lead on the state of retail media
Bayer’s programmatic and digital lead shares how the brand is pushing past silos and redefining what effective retail media looks
Bayer’s programmatic and digital lead shares how the brand is pushing past silos and redefining what effective retail media looks
AI-powered search is eating into publisher traffic — and they’re fighting back. This week’s Digiday Podcast breaks down the numbers
From AORs to affiliate programs, marketers are institutionalizing the creator economy — and creators are now at the center...
As influencer marketing grows up, measurement fragmentation and pricing inconsistency stand in the way of full media channel status...
Ace Hardware is the latest to chase retail media dollars with the launch of RedVest Media, betting that its hyper-local
Blue Apron has brought its influencer marketing in-house, part of a broader push to streamline operations following its $103 million
Generative AI is forcing brands to rethink the in-housing model, as internal teams face budget constraints while agencies accelerate ahead
Kristi Argyilan talks the shifting retail media career path, knowing when to pivot, and why a reckoning is coming for
Marketers say AI tools still struggle with brand campaigns, where longer feedback loops and vague metrics make it harder to
A global agency's AI lead walks through the complex decision making process around AI in marketing strategy...
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