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Home » Article of: Kimeko McCoy

All posts by Kimeko McCoy

Kimeko McCoy 24/07/2025 00:19

Confessions of a comms exec on exploring conservative media partnerships in hyper-partisan era

Agencies and brands are cautiously testing conservative media buys, partnerships and messaging as brand safety concerns shift...

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Kimeko McCoy 21/07/2025 16:20

Influencer marketing survival playbook: How the creator economy is shaping up in the back half of 2025

As brands tighten budgets and pull back from DEI, mid-tier and multicultural creators are feeling the squeeze. In the second

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Kimeko McCoy 19/07/2025 04:20

Generative AI sparks brand safety concerns marketers know all too well

Despite concerns around brand misuse and IP, most marketers are sticking to traditional strategies...

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Kimeko McCoy 16/07/2025 22:21

CMOs might be pushing ahead on AI, but lack of measurement’s holding them back

CMOs embrace AI, but lack clear ROI metrics to justify full investment. Until then, measurement remains the missing link...

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Kimeko McCoy 15/07/2025 20:21

‘Embrace your chaos’: How creator Brandon Edelman is trying to plan for the future

While creators are now key to marketing budgets, their longevity in the fast-paced digital world is a pressing concern. This

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Kimeko McCoy 12/07/2025 05:20

More creators, less money: Creator economy expansion leaves mid-tier creators behind

As brands get pickier and budgets tighten, mid-tier creators are finding fewer deals in the booming influencer economy...

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Kimeko McCoy 08/07/2025 20:19

Michelle Khare on building Emmy-worthy content — one challenge at a time

Michelle Khare’s not just taking on wild YouTube challenges — she’s eyeing an Emmy while she’s at it. Tune in

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Kimeko McCoy 01/07/2025 15:22

Inside Kristi Argyilan’s RMN playbook: Lessons from the ‘godmother’ of retail media

Uber’s global head of advertising Kristi Argyilan says the future of retail media hinges on real-time relevance, brand differentiation, and

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Kimeko McCoy 29/06/2025 06:20

The ad industry is obsessed with AI — but what about its energy use and sustainability?

AI has dominated industry chatter. But one talking point remains noticeably absent: AI’s growing environmental footprint...

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Kimeko McCoy 21/06/2025 06:19

Digiday Podcast at Cannes: AI hype, data overload and other takeaways from Cannes Lions 2025

Marketers came to Cannes this year looking for answers. Here are three takeaways from PMG's head of integrated media...

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