All posts by Kimeko McCoy

Agencies and brands are cautiously testing conservative media buys, partnerships and messaging as brand safety concerns shift...

As brands tighten budgets and pull back from DEI, mid-tier and multicultural creators are feeling the squeeze. In the second

Despite concerns around brand misuse and IP, most marketers are sticking to traditional strategies...

CMOs embrace AI, but lack clear ROI metrics to justify full investment. Until then, measurement remains the missing link...

While creators are now key to marketing budgets, their longevity in the fast-paced digital world is a pressing concern. This

As brands get pickier and budgets tighten, mid-tier creators are finding fewer deals in the booming influencer economy...

Michelle Khare’s not just taking on wild YouTube challenges — she’s eyeing an Emmy while she’s at it. Tune in

Uber’s global head of advertising Kristi Argyilan says the future of retail media hinges on real-time relevance, brand differentiation, and

AI has dominated industry chatter. But one talking point remains noticeably absent: AI’s growing environmental footprint...

Marketers came to Cannes this year looking for answers. Here are three takeaways from PMG's head of integrated media...