Three signs the creator economy is at an inflection point for marketers
From AORs to affiliate programs, marketers are institutionalizing the creator economy — and creators are now at the center...
All posts by Kimeko McCoy
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Kimeko McCoy
10:21
The creator economy wants to be a mature media channel, but measurement is holding it back
As influencer marketing grows up, measurement fragmentation and pricing inconsistency stand in the way of full media channel status...
Kimeko McCoy
13:21
Why Ace Hardware believes its RMN can be a late-stage competitor — without ‘homegrowing anything’
Ace Hardware is the latest to chase retail media dollars with the launch of RedVest Media, betting that its hyper-local
Kimeko McCoy
11:20
What Blue Apron’s move to in-house its influencer marketing strategy says about the creator economy
Blue Apron has brought its influencer marketing in-house, part of a broader push to streamline operations following its $103 million
Kimeko McCoy
21:21
Why generative AI doesn’t fit into a standard in-housing playbook – yet
Generative AI is forcing brands to rethink the in-housing model, as internal teams face budget constraints while agencies accelerate ahead
Kimeko McCoy
19:20
From Target to Uber: Kristi Argyilan reflects on the retail media evolution and its uncertain future
Kristi Argyilan talks the shifting retail media career path, knowing when to pivot, and why a reckoning is coming for
Kimeko McCoy
16:21
Why generative AI can’t seem to help marketers build their brands
Marketers say AI tools still struggle with brand campaigns, where longer feedback loops and vague metrics make it harder to
Kimeko McCoy
09:21
Confessions of an agency exec on using AI in global campaigns despite regulation
A global agency's AI lead walks through the complex decision making process around AI in marketing strategy...
Kimeko McCoy
23:30
Search or social? Influencer marketing finds itself in the middle
The days of neatly separating search from social are over. Now, marketers are following creators into a space where discovery,
Kimeko McCoy
18:19
In graphic detail: Inside the creator economy’s M&A boom
The creator economy is entering a new era of legitimacy and scale — signaling that investors see creators as full-fledged
