Bluecore moves into experimentation
Experimentation Hub from Bluecore is aimed at providing insights into which digital strategies are working — and which aren't. The
All posts by Kim Davis
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Kim Davis
05:24
What Oracle’s exit from advertising means for the adtech space
Two adtech executives representing very different consumer engagement offerings reflect on what the Oracle Advertising closure means to them professionally
Kim Davis
13:19
Ali Schwanke: Spotlight on the expert
Founder of Simple Strat, a HubSpot consultancy, Ali Schwanke talks to us about her martech journey. The post Ali Schwanke:
Kim Davis
13:19
New brands burst into celebrity influencer space
Almost a third of brands securing celebrity/influencer deals in the last 12 months are new to influencer marketing. And those
Kim Davis
23:20
Data collaboration improves ad metrics for Canada’s VIA Rail
VIA Rail saw a 300%-plus increase in advertising reach through using a data clean room. The post Data collaboration improves
Kim Davis
10:02
Data Cloud represents the ‘biggest upgrade’ in Salesforce history
Salesforce triples down on Data Cloud with new capabilities including a close connection with the Agentforce AI bots. The post
Kim Davis
13:02
Ecommerce sees positive spending trends
Consumers and ecommerce brands agree the sector's outlook is positive. But they part ways when it comes to what makes
Kim Davis
01:53
One way or another, cookies are going away
Adtech platform Quantcast is back in education mode, explaining to customers that Google has not saved cookies. They're going away
Kim Davis
23:50
Yelp sues Google, alleging illegal dominance of local search
The lawsuit alleges illegal monopoly practices related to local search and local search advertising...
Kim Davis
00:04
European regulators have a seat at the table
Who is that new face in the big tech C-Suite? Oh, don't worry, just some regulator from Europe. The post
