Zeta Global to acquire LiveIntent
Marketing clouds float together as Zeta Global unveils the acquisition of LiveIntent. The post Zeta Global to acquire LiveIntent appeared
Marketing clouds float together as Zeta Global unveils the acquisition of LiveIntent. The post Zeta Global to acquire LiveIntent appeared
AI here, there and everywhere in customer service, heading in the direction of complete automation. That's the Oracle Service vision.
Zendesk is spreading the magic dust of AI throughout the customer experience and service journey, as well as providing a
Guess what? Marketing/sales alignment is still a problem in B2B, but where the teams work together results are significantly better.
Experimentation Hub from Bluecore is aimed at providing insights into which digital strategies are working — and which aren't. The
Two adtech executives representing very different consumer engagement offerings reflect on what the Oracle Advertising closure means to them professionally
Founder of Simple Strat, a HubSpot consultancy, Ali Schwanke talks to us about her martech journey. The post Ali Schwanke:
Almost a third of brands securing celebrity/influencer deals in the last 12 months are new to influencer marketing. And those
VIA Rail saw a 300%-plus increase in advertising reach through using a data clean room. The post Data collaboration improves
Salesforce triples down on Data Cloud with new capabilities including a close connection with the Agentforce AI bots. The post
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