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Home » Article of: Keen Decision Systems

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Keen Decision Systems 03/05/2025 14:20

Why legacy media mix models are failing marketers — and what should replace them

Bradley Keefer, CRO, Keen Decision Systems Legacy media mix planning software remains widely used across agencies. These tools offer a

Israel strikes Hezbollah weapons factory in Lebanon’s Bekaa Valley after it tries to reestablish operations

07/05/2025 Jeanice Schildgen

Israel strikes Hezbollah weapons factory in Lebanon’s Bekaa Valley after it tries to reestablish operations...

Israel Has Disabled Yemen’s Main Airport in Airstrike Against Houthis

07/05/2025 Joan Klemp

Israel Has Disabled Yemen's Main Airport in Airstrike Against Houthis

US and China to hold tariff talks in Switzerland this weekend, treasury chief says – as it happened

07/05/2025 Robert Mackey Lucy Campbell Leonie Chao-Fong and Tom Ambrose

This blog has now closed. Read our latest story hereA group of US senators wants Congress’ watchdog agency to investigate