How Axios increased its pre-booked ad revenue by pitching niche audiences
Axios' CRO Jacquelyn Cameron shared how her team is using niche expertise to convince advertisers to act early on booking
All posts by Kayleigh Barber
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Kayleigh Barber
12:40
Media Briefing: What to expect at the Digiday Publishing Summit, September 2024 edition
Take a sneak peek at the topics that will be discussed on stage during the Digiday Publishing Summit...
Kayleigh Barber
12:40
Why Dow Jones is integrating its B2B businesses into its consumer event franchise, the Journal House
Dow Jones is expanding its Journal House event franchise to increase sponsorship revenue and membership value...
Kayleigh Barber
18:19
How long-form production company Long Lead is investing in the art of journalism
Long Lead's John Patrick Pullen joins the latest episode of the Digiday Podcast...
Kayleigh Barber
19:19
Publishers’ ad revenue rebounded in the first half, but H2 is looking even brighter
The first half of 2024 was pretty good for publishers' advertising businesses, but the expectation is that H2 will be
Kayleigh Barber
01:23
Media Briefing: Why podcast execs are making a play for advertisers’ influencer budgets
Podcast networks are wooing influencer marketers for their social media ad budgets...
Kayleigh Barber
07:20
Media Briefing: The 2024 media glossary, pt. 2
In part two of the 2024 Media Glossary, we tackle many of the terms you may have heard in conversations
Kayleigh Barber
04:40
Media Briefing: The 2024 media glossary
Here’s the latest guide to what people talk about when they talk about the ever-changing media industry. ...
