Jamie Dornan swaps slow-mo smoulder for cold-water swim in Diet Coke’s latest break
The '90s office crush ad gets an icy update as Diet Coke's latest campaign swaps ogling for modern self-care, with
All posts by Katy Cowan
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Katy Cowan
06:20
The brutal reasons why clients stop hiring you (and how to fix it)
We've been on both sides of the freelancing fence, and we've seen the same mistakes over and over. The good
Katy Cowan
01:20
The day Steffan Cummins quit his dream job – and got his spark back
For years, he worked towards a single goal. By 28, he'd achieved it. But the reality of "making it" didn't
Katy Cowan
01:20
The Doggy Route to Happiness: Helsinki launches world-first sightseeing tour for dogs
In the world's happiest city, even the dogs get their own attractions. Helsinki's new canine sightseeing route comes with a
Katy Cowan
14:24
Samuel L. Jackson is now promoting… seaweed snacks? And yes, he still says ‘motherf*cking’
The iconic actor fronts a new campaign for energy giant Vattenfall, promoting the unexpected perks of offshore wind farms, including
Katy Cowan
04:19
Why the cool kids are leaving the big cities, and bringing creative life to smaller towns
Rising rents and remote work are driving a creative exodus from London and other major cities, transforming once-overlooked towns across
Katy Cowan
08:20
Newspaper Club makes headlines with first-ever publication and bold print campaign
From billboards to a London kiosk takeover, Newspaper Club is making waves with The Printing Press — its debut publication
Katy Cowan
17:20
Beyond the worker bees: How F37’s billboard campaign ditched the Manchester clichés
Campaign lead Ellen Ling explains why the launch of new font Mancunio avoided Factory Records nostalgia in favour of hyperlocal
Katy Cowan
17:20
All Flows 2025 delivers creative magic in Milton Keynes
The boutique design festival's third edition proved its growing reputation with intimate talks, fresh perspectives and meaningful connections. The third
Katy Cowan
09:19
OurCreative puts a Yorkshire twist on an Italian classic
Independent studio OurCreative has unveiled a vibrant, sun-drenched identity for Wolfe Bros' Rhubacello, adding a distinctly British twist to the
