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Home » Article of: Julia Tabisz (Page 2)

All posts by Julia Tabisz

Julia Tabisz 21/01/2025 14:20

Digiday+ Research: Publishers’ feelings about the media industry are shaky, but they’re still optimistic for 2025

Publishers are optimistic about this year in some important ways, but there are also some things they don't feel optimistic

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Julia Tabisz 14/01/2025 09:22

Digiday+ Research: More than half of publishers reported revenue increases in 2024

Publishers said revenues were up last year and media companies had a successful 2024 — but that success didn't extend

Read More »
Julia Tabisz 30/12/2024 22:32

Digiday+ Research roundup: Publishers’ revenue tactics and TikTok were 2024’s biggest topics

We rounded up the biggest trends of the year, based on the data that resonated the most with our readers...

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Julia Tabisz 19/12/2024 02:22

Digiday+ Research: Marketers reflect on what they consider a successful 2024

It looks like 2024 turned out to be a good one overall for marketers. Revenues were up for most, and

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Julia Tabisz 12/12/2024 13:20

Digiday+ Research: Agencies are ready to move on from third-party cookies, while brands lag behind

Marketers are a lot more hesitant to let go of cookies than their publisher counterparts, and, in particular, brand marketers

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Julia Tabisz 10/12/2024 14:24

Digiday+ Research: Publishers expected Google to keep cookies, but they’re moving on anyway

Publishers saw this change of heart coming. But it's not changing their own plans to move away from tracking consumers

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Julia Tabisz 08/12/2024 07:20

Digiday+ Research: The state of social media marketing (spoiler: Instagram came out on top in 2024)

Digiday+ Research surveyed brand, retailer and agency professionals in 2024 to rank platforms based on usage and spending...

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Julia Tabisz 29/11/2024 17:20

Digiday+ Research: How programmatic shook out for publishers in 2024

Programmatic ads have remained a significant source of revenue for publishers throughout 2024, but it's possible that in 2025 they

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Julia Tabisz 11/11/2024 19:21

Digiday+ Research: Subscriptions poised to make a comeback as publishers sort out revenue priorities for 2025

At this point, direct-sold ads remain a top revenue priority for publishers, with subscriptions making big gains when it comes

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Julia Tabisz 15/10/2024 06:25

Digiday+ Research deep dive: Are publishers shifting their social video efforts to focus on TikTok over YouTube?

Publishers' use of YouTube remains strong, but TikTok's place in publishers' video-focused social media strategies is growing stronger...

Read More »
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