Digiday+ Research: More than half of publishers reported revenue increases in 2024
Publishers said revenues were up last year and media companies had a successful 2024 — but that success didn't extend
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Julia Tabisz
22:32
Digiday+ Research roundup: Publishers’ revenue tactics and TikTok were 2024’s biggest topics
We rounded up the biggest trends of the year, based on the data that resonated the most with our readers...
Julia Tabisz
02:22
Digiday+ Research: Marketers reflect on what they consider a successful 2024
It looks like 2024 turned out to be a good one overall for marketers. Revenues were up for most, and
Julia Tabisz
13:20
Digiday+ Research: Agencies are ready to move on from third-party cookies, while brands lag behind
Marketers are a lot more hesitant to let go of cookies than their publisher counterparts, and, in particular, brand marketers
Julia Tabisz
14:24
Digiday+ Research: Publishers expected Google to keep cookies, but they’re moving on anyway
Publishers saw this change of heart coming. But it's not changing their own plans to move away from tracking consumers
Julia Tabisz
07:20
Digiday+ Research: The state of social media marketing (spoiler: Instagram came out on top in 2024)
Digiday+ Research surveyed brand, retailer and agency professionals in 2024 to rank platforms based on usage and spending...
Julia Tabisz
17:20
Digiday+ Research: How programmatic shook out for publishers in 2024
Programmatic ads have remained a significant source of revenue for publishers throughout 2024, but it's possible that in 2025 they
Julia Tabisz
19:21
Digiday+ Research: Subscriptions poised to make a comeback as publishers sort out revenue priorities for 2025
At this point, direct-sold ads remain a top revenue priority for publishers, with subscriptions making big gains when it comes
Julia Tabisz
06:25
Digiday+ Research deep dive: Are publishers shifting their social video efforts to focus on TikTok over YouTube?
Publishers' use of YouTube remains strong, but TikTok's place in publishers' video-focused social media strategies is growing stronger...
Julia Tabisz
13:27
Digiday+ Research digest: Growth ahead, investments in digital and other takeaways from our Media Agency Report
Digiday+ Research's full Media Agency Report examines the current and future state of media agencies, and delves into the impact
