All posts by Julia Tabisz

Marketers are heading into 2025 expecting bigger revenues and bigger marketing budgets — a lot of which they'll put toward

Publishers are optimistic about this year in some important ways, but there are also some things they don't feel optimistic

Publishers said revenues were up last year and media companies had a successful 2024 — but that success didn't extend

We rounded up the biggest trends of the year, based on the data that resonated the most with our readers...

It looks like 2024 turned out to be a good one overall for marketers. Revenues were up for most, and

Marketers are a lot more hesitant to let go of cookies than their publisher counterparts, and, in particular, brand marketers

Publishers saw this change of heart coming. But it's not changing their own plans to move away from tracking consumers

Programmatic ads have remained a significant source of revenue for publishers throughout 2024, but it's possible that in 2025 they

At this point, direct-sold ads remain a top revenue priority for publishers, with subscriptions making big gains when it comes