Digiday+ Research: Marketers plan less upfront spending this year
Significantly fewer marketers have plans to spend in the upfront market this year, and of those who do have upfront
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Julia Tabisz
13:20
Digiday+ Research: Publishers’ subscription revenue is up this year, and they’ll focus on growing it even further
Subscriptions is one area where publishers are seeing more revenue, and, in turn, ramping up their plans to strengthen that
Julia Tabisz
07:20
Digiday+ Research: Publishers were ready to depend more on first-party data. So, now what?
Publishers were ready for the move away from third-party data: the role of first-party data in generating ad revenue was
Julia Tabisz
09:21
Digiday+ Research: How are marketers measuring success on the top social platforms?
Engagement, impressions and sales will be the top performance metrics marketers will be looking at on social media in 2025...
Julia Tabisz
21:20
Digiday+ Research: YouTube usage drops as fewer brands put a large amount of marketing spend toward the platform
Brands' usage of YouTube has dropped off, while more brands are spending just a little on YouTube marketing and fewer
Julia Tabisz
17:20
Digiday+ Research: TikTok usage and spend fall as U.S. ban looms
Brands' TikTok usage and — more importantly — their marketing spend have both fallen off as of the first quarter
Julia Tabisz
14:20
Digiday+ Research: Site traffic declines are publishers’ biggest concern this year
Traffic declines and the economy: Those were the biggest challenges publishers faced last year, and they'll be on repeat again
Julia Tabisz
06:19
Digiday+ Research: Half of marketers say ad spend will grow this year
Marketers have big expectations for ad spend this year — just short of half of marketer pros said they agree
Julia Tabisz
03:19
Digiday+ Research: Marketers expect bigger budgets in 2025, with an eye on investing more in influencers
Marketers are heading into 2025 expecting bigger revenues and bigger marketing budgets — a lot of which they'll put toward
Julia Tabisz
14:20
Digiday+ Research: Publishers’ feelings about the media industry are shaky, but they’re still optimistic for 2025
Publishers are optimistic about this year in some important ways, but there are also some things they don't feel optimistic
