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Home » Article of: Julia Tabisz

All posts by Julia Tabisz

Julia Tabisz 01/07/2025 15:22

Digiday+ Research: More than half of marketers invest in TV and streaming, with an eye on impressions and branding

The majority of marketers are directing ad spend toward TV, with a focus on ads that drive impressions and branding...

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Julia Tabisz 15/06/2025 20:22

Digiday+ Research: Cannes attendance slated to increase for third year, but cost is a big obstacle for marketers

Attendance at Cannes looks like it will increase for the third year in a row, but cost is keeping many

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Julia Tabisz 24/05/2025 00:20

Digiday+ Research: Marketers plan less upfront spending this year

Significantly fewer marketers have plans to spend in the upfront market this year, and of those who do have upfront

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Julia Tabisz 08/05/2025 13:20

Digiday+ Research: Publishers’ subscription revenue is up this year, and they’ll focus on growing it even further

Subscriptions is one area where publishers are seeing more revenue, and, in turn, ramping up their plans to strengthen that

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Julia Tabisz 25/04/2025 07:20

Digiday+ Research: Publishers were ready to depend more on first-party data. So, now what?

Publishers were ready for the move away from third-party data: the role of first-party data in generating ad revenue was

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Julia Tabisz 22/03/2025 09:21

Digiday+ Research: How are marketers measuring success on the top social platforms?

Engagement, impressions and sales will be the top performance metrics marketers will be looking at on social media in 2025...

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Julia Tabisz 12/03/2025 21:20

Digiday+ Research: YouTube usage drops as fewer brands put a large amount of marketing spend toward the platform

Brands' usage of YouTube has dropped off, while more brands are spending just a little on YouTube marketing and fewer

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Julia Tabisz 06/03/2025 17:20

Digiday+ Research: TikTok usage and spend fall as U.S. ban looms

Brands' TikTok usage and — more importantly — their marketing spend have both fallen off as of the first quarter

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Julia Tabisz 14/02/2025 14:20

Digiday+ Research: Site traffic declines are publishers’ biggest concern this year

Traffic declines and the economy: Those were the biggest challenges publishers faced last year, and they'll be on repeat again

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Julia Tabisz 01/02/2025 06:19

Digiday+ Research: Half of marketers say ad spend will grow this year

Marketers have big expectations for ad spend this year — just short of half of marketer pros said they agree

Read More »
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