Digiday+ Research: More than half of marketers invest in TV and streaming, with an eye on impressions and branding
The majority of marketers are directing ad spend toward TV, with a focus on ads that drive impressions and branding...
The majority of marketers are directing ad spend toward TV, with a focus on ads that drive impressions and branding...
Attendance at Cannes looks like it will increase for the third year in a row, but cost is keeping many
Significantly fewer marketers have plans to spend in the upfront market this year, and of those who do have upfront
Subscriptions is one area where publishers are seeing more revenue, and, in turn, ramping up their plans to strengthen that
Publishers were ready for the move away from third-party data: the role of first-party data in generating ad revenue was
Engagement, impressions and sales will be the top performance metrics marketers will be looking at on social media in 2025...
Brands' usage of YouTube has dropped off, while more brands are spending just a little on YouTube marketing and fewer
Brands' TikTok usage and — more importantly — their marketing spend have both fallen off as of the first quarter
Traffic declines and the economy: Those were the biggest challenges publishers faced last year, and they'll be on repeat again
Marketers have big expectations for ad spend this year — just short of half of marketer pros said they agree
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