Digiday+ Research: Subscriptions poised to make a comeback as publishers sort out revenue priorities for 2025
At this point, direct-sold ads remain a top revenue priority for publishers, with subscriptions making big gains when it comes
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Julia Tabisz
06:25
Digiday+ Research deep dive: Are publishers shifting their social video efforts to focus on TikTok over YouTube?
Publishers' use of YouTube remains strong, but TikTok's place in publishers' video-focused social media strategies is growing stronger...
Julia Tabisz
13:27
Digiday+ Research digest: Growth ahead, investments in digital and other takeaways from our Media Agency Report
Digiday+ Research's full Media Agency Report examines the current and future state of media agencies, and delves into the impact
Julia Tabisz
16:24
Digiday+ Research: Amazon has work to do as a DSP platform amid Google and TTD’s lead
When it comes to programmatic advertising on demand-side platforms, there's no denying that industry giants Google and The Trade Desk
