Young Chinese opt for ‘less is more’
Amid economic and social pressure, China's millennials and Gen Z are embracing minimalism and redefining the definition of success...
Amid economic and social pressure, China's millennials and Gen Z are embracing minimalism and redefining the definition of success...
Discover the five most valuable Chinese Olympians making social media headlines and the opportunities they present brands...
With China’s AAA gaming market outpacing the US’, luxury fashion faces a new frontier in courting the mainland’s digital-savvy consumers.
Following the tech wearable’s release in the mainland last month, domestic media giants are rolling out their own exclusive apps.
Black Myth: Wukong, China’s first AAA game, merges stunning graphics with rich cultural storytelling, capturing global attention and boosting both
Even industry moguls like Stephen Chow cannot resist the lucrative allure of the microdrama format. Who can brands partner with
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