Media Briefing: Amazon’s off-site ad push is becoming publishers’ post-cookie playbook
Amazon is fast becoming a partner du jour for publishers: a kind of post-cookie data wingman that’s helping them monetize
All posts by Jessica Davies
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Jessica Davies
16:20
The Rundown: What CMA’s crackdown on Google really means for publishers
The CMA proposed to designate Google as a “strategic market status” under the new Digital Markets Competition Regime...
Jessica Davies
22:20
Media Briefing: DoubleVerify casts itself as news ally in Cannes — as scrutiny mounts
At Cannes Lions Festival of Creativity this week, the tech vendor has been working to convince advertisers — and skeptics
Jessica Davies
03:21
WTF is AI slop doing to warp media metrics?
AI slop is proliferating at an alarming rate and distorting programmatic ad buys...
Jessica Davies
00:20
‘We’re seeing an immense uplift in the scale’: How generative AI is fueling the next wave of ad tech fraud
Generative AI content farms are stealing publishers’ ads.txt files to hijack ad revenue, according to DoubleVerify...
Jessica Davies
02:20
Media Briefing: Reliant on search, haunted by AI: publishers at a crossroads
With AI-driven updates rolling out steadily and traffic patterns shifting, publishers are starting to plan for more zero-click searches...
Jessica Davies
02:21
WTF are GEO and AEO? (and how they differ from SEO)
Future success no longer looks like being top of the blue links on Google’s index or any other search engine’s
Jessica Davies
07:23
Media Briefing: Publishers are frustrated — and quietly grateful — after Google’s cookie U-turn
After years of preparing for the deprecation of third-party cookies, Google’s u-turn this week has landed like a slap. And
Jessica Davies
11:20
Episode 5: Mom’s at Work: The Price of Parenthood – why raising a family is more expensive than ever
Wages haven’t kept pace with inflation, leaving many parents stretched thin as they try to provide stability for their children...
Jessica Davies
06:20
Episode 3 From baby to bias: The hidden struggles of moms returning to work
In this episode of our limited edition podcast Mom’s at Work, we explore the struggles of working mothers re-entering the
