All posts by Jessica Davies

The rise of the AI browser war could accelerate the decline of publishers' search traffic and the push to get

The IAB Tech Lab wants to unite all compute edge companies and publishers to create a technical standard for LLM

After years of miserably watching their content get ransacked for free by millions of unidentified AI bot crawlers, publishers were

The CMA proposed to designate Google as a “strategic market status” under the new Digital Markets Competition Regime...

At Cannes Lions Festival of Creativity this week, the tech vendor has been working to convince advertisers — and skeptics

AI slop is proliferating at an alarming rate and distorting programmatic ad buys...

Generative AI content farms are stealing publishers’ ads.txt files to hijack ad revenue, according to DoubleVerify...

With AI-driven updates rolling out steadily and traffic patterns shifting, publishers are starting to plan for more zero-click searches...

Future success no longer looks like being top of the blue links on Google’s index or any other search engine’s