An outcome-driven framework for core martech selection
Make smarter martech choices with a four-point framework that connects marketing needs to business outcomes and technical realities. The post
All posts by Gene De Libero
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Gene De Libero
21:28
3 critical truths about DXP platform selection
Most DXP investment failures stem not from missing features, but broken fundamentals. Consider these truths before inking the deal. The
Gene De Libero
09:19
The truth about martech in 2025 and how to make it work for you
AI-powered everything might sound great, but if your martech stack isn’t delivering results, it’s time for a reality check. The
Gene De Libero
17:20
The hidden costs of martech sprawl and how to overcome them
Martech sprawl is real: too many tools, too little impact. Cut through the noise and invest in martech that truly
Gene De Libero
07:25
How to unlock the power of personalization through edge computing
Deliver hyper-personalized experiences by processing customer data instantly, creating seamless interactions right when they matter most. The post How to
