The Great UPF Rejection: Millions say no to ultra-processed food
UK consumers are ditching ultra-processed foods in record numbers, prioritising natural ingredients over fortified products. What does this mean for
All posts by Flora Southey
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Flora Southey
00:23
What counts as ultra-processed food? It depends who you ask
This article examines the evolving definitions of ultra-processed food (UPF) and their impact on food industry regulation, product innovation, and
Flora Southey
09:19
EUDR eyes new country category: ‘negligible risk’
Explore the evolving landscape of the EU Deforestation Regulation (EUDR), including new risk classifications, proposed reforms, and the impact on
Flora Southey
23:19
6 sweet launches hitting the confectionery aisle
Discover six new confectionery launches in the UK, from caffeinated gummies and pink digestives to premium tarts and sugar-reduced biscuits.
Flora Southey
23:19
Inside PepsiCo’s chef-led snacks strategy
Discover how PepsiCo uses food trucks as “rolling innovation labs” to test bold new snack flavours with real consumers—blending local
Flora Southey
14:27
New sugar reduction tech hits Europe
BlueTree’s tech cuts sugar in juice by up to 30% - no sweeteners, no compromise on taste. Now expanding into
Flora Southey
14:26
Cultivated meat hits the market in Australia
Australia makes history with its first approval of cultivated meat: Vow’s lab-grown Japanese quail foie gras. Discover how this Sydney-based
Flora Southey
06:22
Inside the success of the cell-cultivated sandbox
The UK’s new regulatory sandbox for cultivated meat is helping fast-track food safety approvals, attracting global innovators and paving the
Flora Southey
23:19
Unilever’s food sustainability chief on proving regen ag works
How is Unilever is helping farmers switch to regenerative agriculture? Through boosting soil health, crop yields, and climate resilience. Learn
Flora Southey
10:23
What is ‘super ultra-processed food’?
What is super ultra-processed food? A new, science-backed way to classify ultra-processed foods is entering the market. Learn how the
