Brand Trips, but Make It Local: How Egyptian Labels Are Turning Travel Into Soft Power
Brand trips are no longer exclusively the territory of global giants like Dior or Revolve. In Egypt, local labels are
All posts by Farah Samir
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Farah Samir
23:20
Egypt’s Car Sales Jump 83% in First Seven Months of 2025
Car sales in Egypt surged by 83 percent year-on-year in the first seven months of 2025, reaching 90,100 vehicles compared
Farah Samir
17:19
Famine Officially Declared in Gaza for the First Time
For the first time in the region, famine has been officially declared in Gaza, the United Nations confirmed on Friday,
Farah Samir
11:20
TikTok Removes Over 16.5 Million Videos in MENA in Q1 2025, Nearly 3 Million in Egypt Alone
TikTok removed over 16.5 million videos across the Middle East and North Africa (MENA) region during the first quarter of
Farah Samir
16:21
Trump-Brokered Israel-Iran Ceasefire Falters as Missile Strikes Resume
Israel claimed it intercepted new missiles launched from Iran over northern Israel on Tuesday morning, and in turn has attacked
Farah Samir
18:20
Egypt Begins Construction of New Solar Manufacturing Hub in Ain Sokhna
Egypt’s Suez Canal Economic Zone (SCZone) has officially laid the foundation stone for a USD 200 million (EGP 10.13 billion)
Farah Samir
20:21
Self-Service Ticketing Machines Introduced at Saqqara to Enhance Visitor Experience
In line with Egypt’s push for digital transformation in the tourism sector, the Ministry of Tourism and Antiquities has launched
Farah Samir
06:21
Israel Intercepts Gaza Aid Boat Carrying Greta Thunberg in International Waters
An aid boat attempting to reach the Gaza Strip was intercepted by Israeli forces in international waters early Monday morning,
Farah Samir
00:29
Freedom Flotilla Ship Nears Gaza, Sailing Through Egyptian Waters With Aid and Activists
A humanitarian ship carrying 12 international activists, including Swedish climate advocate Greta Thunberg, is sailing off Egypt’s northern coast in
Farah Samir
00:26
Egypt and Saudi Arabia Move Closer to Red Sea Bridge Linking Africa and Asia
Egypt is ready to move forward with plans to construct a long-discussed bridge connecting its Sinai Peninsula to Saudi Arabia,
