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  • 27/07/2025 19:20 CBS canceling Colbert begs the question: Are more late night shows next?
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Home » Article of: Eric Dates

All posts by Eric Dates

Eric Dates 21/05/2025 17:20

B2B buyers need a reason to believe, not a list of features

B2B buyers don’t want a feature list. They want confidence, clarity and a reason to believe. Here's how to deliver

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Eric Dates 02/05/2025 10:19

If your value prop sounds like everyone else’s, you’ve already lost

Here's how to pressure test your value proposition and craft messaging that converts. The post If your value prop sounds

Read More »
Eric Dates 26/02/2025 05:19

How to bulletproof your marketing pitches

Executives fear risk, but you can make your ideas feel like the safest bet in the room. Here’s how. The

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Eric Dates 28/01/2025 06:19

How the Salesforce Lead Object broke B2B marketing (and how to fix it)

Effective sales and marketing in B2B relies on accounts. Salesforce was designed to focus on leads. Therein lies the problem.

Read More »
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