All posts by Eric Dates

B2B buyers don’t want a feature list. They want confidence, clarity and a reason to believe. Here's how to deliver

Here's how to pressure test your value proposition and craft messaging that converts. The post If your value prop sounds

Executives fear risk, but you can make your ideas feel like the safest bet in the room. Here’s how. The

Effective sales and marketing in B2B relies on accounts. Salesforce was designed to focus on leads. Therein lies the problem.