Ad Tech Briefing: Public companies’ first loyalty is to shareholders — why do advertisers give them an easy time?
Digiday Programmatic Marketing Summit attendees call foul, claiming IPOs encourage murkiness amid ad tech providers...
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Digiday Editors
18:20
Ad Tech Briefing: Google’s Pmax updates suggest it might finally listen
Google bows to advertisers’ calls for transparency with its latest Pmax update...
Digiday Editors
09:20
Ad Tech Briefing: Has Google sacrificed Privacy Sandbox on the altar of antitrust concerns?
Taking the L of a U-turn on third-party cookies could be worth it to save the Golden Goose of Chrome...
Digiday Editors
16:19
Ad Tech Briefing: How much could Yahoo’s DSP sell for — and to whom?
Why companies would and wouldn’t want to buy a rising star in ad tech. ...
Digiday Editors
14:21
Ad Tech Briefing: The futility of a Google breakup?
The chameleon-like nature of the master of ad tech means effective remedies require serious thought. `...
Digiday Editors
09:19
Ad Tech Briefing: The AI-powered reallocation of margin is just more of the same
The words are different, but the song remains the same...
Digiday Editors
02:20
DoubleVerify overhauls its keyword-blocking policies
DoubleVerify has unveiled policy and product updates as part of its News Accelerator program to reduce the impact of keyword
Digiday Editors
00:20
Introducing the Digiday+ Ad Tech Briefing: A new way to unpack the industry’s biggest stories
This isn’t just a rehash of the week’s events. It's a space where our reporters, led by Digiday’s senior editor
Digiday Editors
02:19
Scope3 aims to upend ad tech with an ‘agentic platform’ for ‘effective, responsible advertising’
Brian O’Kelley employs AI and partners with Ebiquity, among others, to overhaul ‘brand standards.’...
Digiday Editors
08:20
How ad curation is maturing
While some deem it an oblique phase, its increased prominence represents increasing competition...
