The Trade Desk unfurls OpenSincera
The insights tool is now available via an API, and integrated into Kokai...
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Digiday Editors
13:21
Ad Tech Briefing: Public companies’ first loyalty is to shareholders — why do advertisers give them an easy time?
Digiday Programmatic Marketing Summit attendees call foul, claiming IPOs encourage murkiness amid ad tech providers...
Digiday Editors
18:20
Ad Tech Briefing: Google’s Pmax updates suggest it might finally listen
Google bows to advertisers’ calls for transparency with its latest Pmax update...
Digiday Editors
09:20
Ad Tech Briefing: Has Google sacrificed Privacy Sandbox on the altar of antitrust concerns?
Taking the L of a U-turn on third-party cookies could be worth it to save the Golden Goose of Chrome...
Digiday Editors
16:19
Ad Tech Briefing: How much could Yahoo’s DSP sell for — and to whom?
Why companies would and wouldn’t want to buy a rising star in ad tech. ...
Digiday Editors
14:21
Ad Tech Briefing: The futility of a Google breakup?
The chameleon-like nature of the master of ad tech means effective remedies require serious thought. `...
Digiday Editors
09:19
Ad Tech Briefing: The AI-powered reallocation of margin is just more of the same
The words are different, but the song remains the same...
Digiday Editors
02:20
DoubleVerify overhauls its keyword-blocking policies
DoubleVerify has unveiled policy and product updates as part of its News Accelerator program to reduce the impact of keyword
Digiday Editors
00:20
Introducing the Digiday+ Ad Tech Briefing: A new way to unpack the industry’s biggest stories
This isn’t just a rehash of the week’s events. It's a space where our reporters, led by Digiday’s senior editor
Digiday Editors
02:19
Scope3 aims to upend ad tech with an ‘agentic platform’ for ‘effective, responsible advertising’
Brian O’Kelley employs AI and partners with Ebiquity, among others, to overhaul ‘brand standards.’...
