The Rundown: How Google is sizing up to the DOJ in its ad tech antitrust trial
Google tables proposals to Judge Brinkema, arguing the DOJ’s push for divestiture is unviable ahead of the September 22 remedy
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Digiday Editors
01:20
The Trade Desk’s Jeff Green on ad tech’s big issues
The Trade Desk's Jeff Green discusses ad tech's big issues...
Digiday Editors
01:20
Ad Tech Briefing: Microsoft’s DSP closure signals ad tech consolidation, as well as the AI arms race
Microsoft is closing Xandr Invest, a sign that of its increased focus on AI and a harbinger of further ad
Digiday Editors
00:20
The Trade Desk unfurls OpenSincera
The insights tool is now available via an API, and integrated into Kokai...
Digiday Editors
13:21
Ad Tech Briefing: Public companies’ first loyalty is to shareholders — why do advertisers give them an easy time?
Digiday Programmatic Marketing Summit attendees call foul, claiming IPOs encourage murkiness amid ad tech providers...
Digiday Editors
18:20
Ad Tech Briefing: Google’s Pmax updates suggest it might finally listen
Google bows to advertisers’ calls for transparency with its latest Pmax update...
Digiday Editors
09:20
Ad Tech Briefing: Has Google sacrificed Privacy Sandbox on the altar of antitrust concerns?
Taking the L of a U-turn on third-party cookies could be worth it to save the Golden Goose of Chrome...
Digiday Editors
16:19
Ad Tech Briefing: How much could Yahoo’s DSP sell for — and to whom?
Why companies would and wouldn’t want to buy a rising star in ad tech. ...
Digiday Editors
14:21
Ad Tech Briefing: The futility of a Google breakup?
The chameleon-like nature of the master of ad tech means effective remedies require serious thought. `...
Digiday Editors
09:19
Ad Tech Briefing: The AI-powered reallocation of margin is just more of the same
The words are different, but the song remains the same...
