Overheard at Digiday’s CTV Ad Strategies event: Streaming is reaching 50% of all upfront dollars
As streaming is poised to overtake linear in the upfronts, buyers voice limitations preventing digital from winning the majority of
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Digiday Editors
00:20
How employment is projected to transform in media during the AI era
Experts offer pointers on how to future-proof your career or re-enter the job market in a period of disruption. ...
Digiday Editors
22:20
In Graphic Detail: eMarketer forecasts how digital marketing will evolve in 2025, and beyond
EMarketer offers insights on how advertisers can navigate uncertainty in the media industry in the coming years. ...
Digiday Editors
12:20
Cannes Briefing: What the ad industry isn’t saying about AI
In Cannes, AI is both the ghost and the machine...
Digiday Editors
09:20
Cannes Briefing: Optimism in the margins
After a week defined by contradictions — lavish $10 million beachfront activations against a backdrop of economy anxiety, AI buzz
Digiday Editors
05:20
Amazon and Roku kick off Cannes Lions with DSP tie-up
The integration lets advertisers access 80 million households across Roku and Fire TV platforms...
Digiday Editors
10:19
‘Xandr DSP took the brunt of the frustration with Netflix’: Overheard at the Digiday virtual town hall
At Digiday’s inaugural virtual industry town hall, participants mull the virtues and risks posed by leading DSPs. ...
Digiday Editors
00:20
The Rundown: How Google is sizing up to the DOJ in its ad tech antitrust trial
Google tables proposals to Judge Brinkema, arguing the DOJ’s push for divestiture is unviable ahead of the September 22 remedy
Digiday Editors
01:20
The Trade Desk’s Jeff Green on ad tech’s big issues
The Trade Desk's Jeff Green discusses ad tech's big issues...
Digiday Editors
01:20
Ad Tech Briefing: Microsoft’s DSP closure signals ad tech consolidation, as well as the AI arms race
Microsoft is closing Xandr Invest, a sign that of its increased focus on AI and a harbinger of further ad
