All posts by Constantine von Hoffman

Old-school tactics like corporate gifts, swag and snail mail are brand new and effective people who grew up online. The

If you ask an AI to produce bad code it will also suggest enslaving humanity, according to university researchers who

Most businesses aren't training marketers about AI. Here's what you need to know and where you can get it --

With advertisers and users back on the platform, let's remember that TikTok is still an essential tool for connecting brands

Faced with a competitor whose product costs 90% less, Google, Meta, Microsoft and Amazon keep going with needlessly expensive AI.

A new LinkedIn report highlights ways marketers can improve their tracking and optimization of results. The post Smarter attribution strategies

OpenAI is running its first-ever TV commercial during the Super Bowl. This is a case study in "How to tell

Are agents something new, or a different name for bots or apps working together? We know for sure they aren't