Are synthetic audiences the future of marketing testing?
Synthetic audiences are constructed from real-world demographic and behavioral data, allowing marketers to question them about consumer preferences. The post
All posts by Constantine von Hoffman
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Constantine von Hoffman
13:20
AI can find your ideal customers, but only humans can build real relationships
Old-school tactics like corporate gifts, swag and snail mail are brand new and effective people who grew up online. The
Constantine von Hoffman
06:20
Salesforce & Microsoft square off with new AI sales agents
While the solutions have a lot in common, Salesforce is getting closer to a "real" AI agent and offers more
Constantine von Hoffman
05:19
AI-powered martech releases and news: February 27
If you ask an AI to produce bad code it will also suggest enslaving humanity, according to university researchers who
Constantine von Hoffman
05:19
How to get the AI training you need to succeed
Most businesses aren't training marketers about AI. Here's what you need to know and where you can get it --
Constantine von Hoffman
09:19
B2B marketing on TikTok: What you need to know
With advertisers and users back on the platform, let's remember that TikTok is still an essential tool for connecting brands
Constantine von Hoffman
10:19
DeepSeek disrupts big tech and exposes the inefficiencies of expensive AI
Faced with a competitor whose product costs 90% less, Google, Meta, Microsoft and Amazon keep going with needlessly expensive AI.
Constantine von Hoffman
13:23
Marketing on LinkedIn: What you need to know
Your guide to LinkedIn's tools, marketing strategies and best practices. Updated with details on the new video presentation and discovery
Constantine von Hoffman
14:19
Smarter attribution strategies to help B2B marketers prove campaign value
A new LinkedIn report highlights ways marketers can improve their tracking and optimization of results. The post Smarter attribution strategies
Constantine von Hoffman
14:19
AI-powered martech news and releases: February 6
OpenAI is running its first-ever TV commercial during the Super Bowl. This is a case study in "How to tell
