What’s new and what’s next in GA4
Google Analytics 4 is evolving beyond web analytics into an AI-powered tool for measuring the entire customer journey and improving
All posts by Constantine von Hoffman
Read More »
Constantine von Hoffman
08:19
FTC says Omnicom deal is OK, as long as there’s no brand safety involved
The world's largest ad agency is forbidden from using 'political or ideological' viewpoints to determine where an ad should run.
Constantine von Hoffman
01:19
Salesforce unveils major Slack integration
Specialized Slack channels will let users stay up to date on structured and unstructured CRM data and keep teams aligned.
Constantine von Hoffman
09:20
Marketers could have saved Target and Southwest from themselves
Everything a company does impacts the brand. The C-suite would avoid many disasters by consulting the people who know the
Constantine von Hoffman
10:19
AI-powered martech releases and news: May 1
OpenAI unrolled an update to ChatGPT because it was too sycophantic. Nice to know there's something humans still do better
Constantine von Hoffman
00:23
As Google brings back cookies, marketers stick with privacy-first strategies
The consensus among marketers is that cookies are the past, and respecting consumer privacy is the future. The post As
Constantine von Hoffman
21:21
Google’s adtech antitrust verdict is a turning point in marketers’ fight for transparency
It is a moment when marketers should rethink the strategies hemmed in by Google's ad tech. The post Google’s adtech
Constantine von Hoffman
20:25
AI-powered martech news and releases: April 17
LG TVs may soon watch you watching them to monitor how you feel about what's on the screen. Someone send
Constantine von Hoffman
11:21
Half of ecommerce brands lack the support to scale personalization effectively
A report from Mastercard found many personalization efforts failing when it comes to resources, strategies and metrics. The post Half
Constantine von Hoffman
08:22
AI-powered martech news and releases: April 10
The volatile economy may force tech companies and investors to ask the biggest question about AI: Can it ever make
