FTC says Omnicom deal is OK, as long as there’s no brand safety involved
The world's largest ad agency is forbidden from using 'political or ideological' viewpoints to determine where an ad should run.
The world's largest ad agency is forbidden from using 'political or ideological' viewpoints to determine where an ad should run.
Specialized Slack channels will let users stay up to date on structured and unstructured CRM data and keep teams aligned.
Everything a company does impacts the brand. The C-suite would avoid many disasters by consulting the people who know the
OpenAI unrolled an update to ChatGPT because it was too sycophantic. Nice to know there's something humans still do better
The consensus among marketers is that cookies are the past, and respecting consumer privacy is the future. The post As
It is a moment when marketers should rethink the strategies hemmed in by Google's ad tech. The post Google’s adtech
LG TVs may soon watch you watching them to monitor how you feel about what's on the screen. Someone send
A report from Mastercard found many personalization efforts failing when it comes to resources, strategies and metrics. The post Half
The volatile economy may force tech companies and investors to ask the biggest question about AI: Can it ever make
Half of all Americans use AI, and that holds true for nearly all demographic slices. The post AI-powered martech news
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