Lyft Media expands measurement and targeting capabilities
New partnerships are powering the rideshare service’s ad platform with measurement that ties riders and ads to outcomes. The post
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Chris Wood
05:24
Pinterest introduces Performance+ ad campaign suite
New tools on the visual discovery platform allow advertisers to cut down on inputs and measure campaign success. The post
Chris Wood
21:59
Overcoming workplace politics: A marketer’s guide to cross-functional partnerships
Kicking off Day 2 of The MarTech Conference, executives discussed building relationships and mastering the politics of marketing leadership. The
Chris Wood
23:20
QR code alternative introduces shoppable video ad tool
IRCODE combines app and AI-powered visual recognition to make out-of-home, video and TV ads scannable and shoppable. The post QR
Chris Wood
17:48
2024 elections playbook works for brands too
Brands can take advantage of contextual strategies and CTV to fuel their holiday push. The post 2024 elections playbook works
Chris Wood
01:55
Foursquare introduces Sales Impact attribution features
The new offering combines location and purchase insights for mobile and multichannel campaigns. The post Foursquare introduces Sales Impact attribution
Chris Wood
01:53
Playable ads and longer campaigns gain traction in mobile gaming
The mobile gaming ad industry has seen only modest growth in recent years, but new strategies gaining popularity among advertisers.
