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Home » Article of: Chris Wood (Page 2)

All posts by Chris Wood

Chris Wood 04/10/2024 05:51

Lyft Media expands measurement and targeting capabilities

New partnerships are powering the rideshare service’s ad platform with measurement that ties riders and ads to outcomes. The post

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Chris Wood 03/10/2024 05:24

Pinterest introduces Performance+ ad campaign suite

New tools on the visual discovery platform allow advertisers to cut down on inputs and measure campaign success. The post

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Chris Wood 26/09/2024 21:59

Overcoming workplace politics: A marketer’s guide to cross-functional partnerships

Kicking off Day 2 of The MarTech Conference, executives discussed building relationships and mastering the politics of marketing leadership. The

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Chris Wood 24/09/2024 23:20

QR code alternative introduces shoppable video ad tool

IRCODE combines app and AI-powered visual recognition to make out-of-home, video and TV ads scannable and shoppable. The post QR

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Chris Wood 14/09/2024 17:48

2024 elections playbook works for brands too

Brands can take advantage of contextual strategies and CTV to fuel their holiday push. The post 2024 elections playbook works

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Chris Wood 11/09/2024 01:55

Foursquare introduces Sales Impact attribution features

The new offering combines location and purchase insights for mobile and multichannel campaigns. The post Foursquare introduces Sales Impact attribution

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Chris Wood 04/09/2024 01:53

Playable ads and longer campaigns gain traction in mobile gaming

The mobile gaming ad industry has seen only modest growth in recent years, but new strategies gaining popularity among advertisers.

Read More »
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